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Getting Personalisation Right: 10 Best Practices to Improve Conversion

Learn practical personalisation techniques to engage and convert more of your website visitors.

In this practical webinar, Dr Dave Chaffey of Smart Insights and Amaar Mohammadally of Monetate will explain the options for improving your use of personalisation through the customer journey including:
* How to use KPIs to review your current and future use of personalisation
* The latest trends in personalisation capabilities for E-commerce
* Moving from rules-based triggers to using Artificial Intelligence and Machine Learning to scale your personalisation
* Best practices to increase your website conversion rates and sales revenue

The webinar will feature case studies from a range of sectors which showcase tactics to improve conversion for new and existing customers. Register today!
Recorded Sep 21 2017 60 mins
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Presented by
Dr Dave Chaffey of Smart Insights and Amaar Mohammadally of Monetate
Presentation preview: Getting Personalisation Right: 10 Best Practices to Improve Conversion

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Best practices to help marketers map, plan and manage online marketing
Learn the latest developments and best practices to get better results from today's marketing and Ecommerce opportunities. Our channel, hosted by bestselling author Dr Dave Chaffey of SmartInsights.com focuses on actionable advice you can apply straightaway.

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  • Title: Getting Personalisation Right: 10 Best Practices to Improve Conversion
  • Live at: Sep 21 2017 12:00 pm
  • Presented by: Dr Dave Chaffey of Smart Insights and Amaar Mohammadally of Monetate
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