In this webinar, you will learn the value of personalization to businesses. We show you how it can improve your customer's online experience by giving them an individualized journey resulting in improved satisfaction, increase loyalty and ultimately more profit to your business.
We will walk you through the 3 key ways and show real-life examples for each:
The importance and convergence of Analytics and Machine Learning
The three tiers of personalization - Basic, Segmentation, and Behavioural
How you can implement your personalization strategy by using:
- Personalized Search Results
- 1:1 Individualised Email Marketing
- Content Personalisation