The Future of Influencer Marketing: From Experimentation to Transformation

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Presented by

Kirk Crenshaw, CMO of Traackr

About this talk

In this webinar, you will learn about: - How influencer marketing is impacting global organizations - Important insights into the current state and strategic evolution of the influencer marketing practice within leading enterprises - Why influencer marketing goes beyond the comms function - How to move from tactical campaigns to strategic programs These findings come from Influence 2.0 research which focused on leading global brands that engage strategically in influencer marketing. After this webinar, you will understand the critical priorities and opportunities for marketers today in scaling influencer programs.
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