Lean Marketing Planning for Power, Ease of Use, and Accountability

Presented by

Tim Berry, Founder and Chairman of Palo Alto Software

About this talk

In this practical webinar, with American entrepreneur and author of Lean Planning, Tim Berry, you will learn how to develop and execute lean marketing planning based on the latest lean planning techniques: - How to keep it simple, doing just what you’ll use - How to develop marketing tactics to execute strategy - How to set milestones and metrics for tracking and accountability - How to develop and manage realistic and useful forecasts - How to execute your planning with regular review and revision - How to decide when and when not to change the plan

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