UX & SEO: Learn about the love match that turns consumer context into conversion

Presented by

Jill Quick - Co Founder of The Coloring in Department / Dawn Anderson - Digital Marketing & SEO Consultant Move It Marketing

About this talk

What does UX and Marketing have to do with SEO? Everything. Your job is to serve up content that matches query intent, but how do you approach this? Join us for this webinar and you will learn: * How to use the Consumer Cross Stitch © Model * Get insight from your customers using a Customer Empathy Map * Understand the Stage Of Awareness to the customer’s journey * Use Keyword Modifiers, the types of terms they use to find things online. * How to apply this to your sites Information Architecture How to apply principles of user behaviour in information foraging theory in your site’s UX and map in with both SEO and the Consumer Cross Stitch Model

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