Benchmarking your digital future

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Presented by

Dr. Dave Chaffey

About this talk

According to PwC, 66% of companies say their leadership does not have a clear vision for the digital future. Our next free webinar hosted by digital strategist Dr Dave Chaffey, co-founder of Smart Insights, will explain techniques to help you review your digital capabilities, set your future direction and articulate strategy to colleagues. You will learn how to: > Discover the digital maturity of your business > Define goals needed to achieve transformation > Plan and prioritize activities to integrate digital > Influence company culture and instil a process of continuous improvement The webinar will include examples from a range of sectors including leaders from some generally less mature industries such as Manufacturing, Aerospace and Defence, Higher Education, Financial Services, Engineering and Construction.
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Learn the latest developments and best practices to get better results from today's marketing and e-commerce opportunities. Our webinars provide actionable marketing advice you can apply to your business straightaway. Our channel is hosted by bestselling marketing author and co-founder of Smart Insights, Dr. Dave Chaffey, and digital content marketer Amelia Cooper, Head of Content at Smart Insights.