Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI

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Presented by

Mike McDougall, Organic Search Director, Stickyeyes

About this talk

Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return? In this practical webinar, we’ll look at: * Revisiting your agency relationships * Reviewing your use of targeting and data * Considering the most effective way to report on success
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