Discussion: The opportunities provided by AI for online search and merchandising

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Presented by

Dr Dave Chaffey, Smart Insights and Andrew Fowler, country manager, Apptus UK

About this talk

The way retailers have merchandised online stores hasn’t changed since the early days of E- commerce, but it has now. This webinar looks at the disruption and opportunities that come from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques like machine learning and predictive analytics help to solve the complex problem of serving the most relevant products in ALL cases. In this practical webinar, using examples, you will learn how to  * Understand the scale of the challenge and the opportunity * The limitations of traditional online merchandising  * How AI impacts online merchandising by improving search, coping with trends in real-time, providing insights and making the work of merchandisers more productive and enjoyable * How and why not all AI solutions are the same * Make the organisational changes required to accommodate AI-based merchandising
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Learn the latest developments and best practices to get better results from today's marketing and e-commerce opportunities. Our webinars provide actionable marketing advice you can apply to your business straightaway. Our channel is hosted by bestselling marketing author and co-founder of Smart Insights, Dr. Dave Chaffey, and digital content marketer Amelia Cooper, Head of Content at Smart Insights.