3 ways you’re wasting your biddable media budget….and how to fix it!

Presented by

Sarah Barker: Head of Biddable Media Strategy at Stickyeyes

About this talk

How to maximize the returns from your biddable media budget There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns? In this seminar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them. You will learn: - The minefield of marketing metrics and how you can use data to understand your audience - Cross-channel cannibalisation and the danger of a silo-mentality - Why last-click attribution isn’t the answer - Risk-taking – why it’s not just for James Bond!
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