6 steps to create a data-driven content strategy

Presented by

Lisiane Ndong - Client Success Manager at Searchmetrics

About this talk

Learn how to include search data into content creation and optimization. “Online content should win hearts and machines.” In this practical webinar, we’ll look at: - How to create content that meets the expectations of your target audience - How to use search intent to know what users want - Learn how to identify relevant topics - How to select the right type of content

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