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6 steps to create a data-driven content strategy

Learn how to include search data into content creation and optimization.
“Online content should win hearts and machines.”

In this practical webinar, we’ll look at:

- How to create content that meets the expectations of your target audience

- How to use search intent to know what users want

- Learn how to identify relevant topics

- How to select the right type of content
Recorded Jan 29 2020 30 mins
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Presented by
Lisiane Ndong - Client Success Manager at Searchmetrics
Presentation preview: 6 steps to create a data-driven content strategy

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  • Making the most of customer data platforms Recorded: Jan 29 2020 33 mins
    David M. Raab - CEO at Customer Data Platform Institute
    Using CDPs to get the most value from your customer data.

    Learn how a Customer Data Platform works, what it makes possible, how to find the right CDP, and how to deploy successfully.

    In this webinar we'll cover:

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  • 10 content marketing growth hacks Recorded: Jan 29 2020 38 mins
    Annette Obermeier - VP of Marketing at Smartling
    Curated tips and tricks to get the most out of your content in 2020.

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    Lisiane Ndong - Client Success Manager at Searchmetrics
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    “Online content should win hearts and machines.”

    In this practical webinar, we’ll look at:

    - How to create content that meets the expectations of your target audience

    - How to use search intent to know what users want

    - Learn how to identify relevant topics

    - How to select the right type of content
  • Top social media trends for 2020 with Matt Navarra Recorded: Jan 29 2020 49 mins
    Matt Sarson - Marketing Manager, UK & Nordics at Talkwalker
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  • Futureproofing your digital marketing Recorded: Jan 29 2020 49 mins
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  • 3 ways you’re wasting your biddable media budget….and how to fix it! Recorded: Jul 3 2019 49 mins
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Best practices to help marketers map, plan and manage online marketing
Learn the latest developments and best practices to get better results from today's marketing and Ecommerce opportunities. Our channel, hosted by bestselling author Dr Dave Chaffey of SmartInsights.com focuses on actionable advice you can apply straightaway.

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  • Title: 6 steps to create a data-driven content strategy
  • Live at: Jan 29 2020 3:00 pm
  • Presented by: Lisiane Ndong - Client Success Manager at Searchmetrics
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