Top tips for driving leads and optimising conversions in 2020

Presented by

Phil McGuin - Demand Generation Director and Will Garbutt - CRO & UX Manager at Stickyeyes

About this talk

Do you struggle to get customers to your site? Are you unsure where you should focus your time and resource when people actually start engaging with your content? Confused about where you should be collecting data and how to showcase success to your stakeholders? Join Phil McGuin, Demand Generation Director and Will Garbutt, CRO and UX Manager from digital agency Stickyeyes as they show you how to maximise your end-to-end customer journey to create an amazing user experience that converts prospects and drives commercial success. With experience in both B2B and B2C markets across a range of industries, they’ll draw on real-world case studies to show you: - How you can engage customers with your website and proposition; - The importance of acquisition mapping and capturing the right customer information; - How to navigate your customers through their lifecycle stages to encourage conversion and advocacy; and - Examples of the tools you can use and the data you should be collecting to measure and optimise success.

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