What do people really search for? How to tackle unclear keyword research topics

Presented by

Marten Lazarus, Searchmetrics Strategic Digital Advisor in Client Success Management UK. Host - Lewis Dormer, Smart Insights

About this talk

When you’re researching topics that are vague or hard to understand, the key is to uncover search intent in the data and to seek out a topic expert in the field. Join this presentation for pro tips on uncovering intent and relevance hidden in your search data and in the minds of the people behind the scenes.

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