Analyzing social media data to improve your marketing performance

Presented by

Alina Hura and Uuree Selenge of YouScan. Hosted By Lewis Dormer of Smart Insights

About this talk

Through real-world cases from the likes of L’Oréal, Nestlé, Unilever, and Coca-Cola, you’ll learn that social media data contains numerous hidden insights that can be used to improve KPIs across the whole marketing department. To uncover them, all you need is just a little help from Artificial Intelligence. YouScan are proud to present the best examples of how AI technologies are changing the landscape of social media analytics to help you get the best results from your marketing activities. Join the webinar to learn: 1. How to automatically detect trends in conversations around your brand 2. How to find brand mentions in visual content when your brand was not even mentioned 3. How to receive in-depth analytics on different aspects of your product or service 4. How to choose the right influencers for your next campaign 5. How to measure the efficiency of offline marketing campaigns

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