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10 recession-beating digital marketing tactics for business growth

Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.

Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:

- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
Recorded Sep 23 2020 55 mins
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Presented by
Dr. Dave Chaffey, Co-founder of Smart Insights
Presentation preview: 10 recession-beating digital marketing tactics for business growth

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  • Recession-Proof Digital Transformation Nov 10 2020 3:00 pm UTC 60 mins
    Dr. Dave Chaffey (Smart Insights) and Andy Wiggans (BrightTALK)
    With the growing potential for a global recession, businesses that are not yet digitally-focused will be forced to adapt. But, when pressure looms and budgets begin to feel tight, why will the best marketers lean-in to post-digital marketing?

    Join Dr. Dave Chaffey, co-founder and content director (Smart Insights), and Andy Wiggans, VP and regional managing director, EMEA (BrightTALK) as they break-down the intricacies of an omnichannel communications growth plan that prompts conversion to online or offline sales while limiting digital silos.

    Together, they’ll cover how to support the continued growth of both B2C and B2B organizations by reviewing:
    - Important success factors for digital transformation
    - Omnichannel communications planning and content marketing strategy
    - Quick wins from low and no cost comms
  • A Jedi Approach to Content Strategy Recorded: Oct 21 2020 35 mins
    Chris Purcell, Product Strategy Manager at Episerver. Hosted by Lewis Dormer, Digital Marketing Executive at Smart Insights.
    You may not be able to read the minds of your website visitors like a Jedi master but if you can present the right content to them you can provide a great online experience.

    In this session we deep dive into how you can leverage customer intelligence to get a greater insight into what your customers want to see when they visit your site so you can build a data-driven content strategy.
  • 10 recession-beating digital marketing tactics for business growth Recorded: Sep 23 2020 55 mins
    Dr. Dave Chaffey, Co-founder of Smart Insights
    Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.

    Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:

    - Examples of practical ideas to improve digital interactions with consumers through the customer journey
    - Recommendations on how to plan and prioritize these ideas
    - A data-driven approach to identify and test new opportunities
  • 3 steps to automate your client attraction with LinkedIn Recorded: Jul 15 2020 43 mins
    Josh Turner, Founder and CEO of Connect 365. Hosted By Lewis Dormer, Digital Marketing Executive at Smart Insights
    In this training session, you are going to discover....

    - How to tap into LinkedIn’s goldmine of high-quality prospects and automate the process to turn them into sales appointments.
    - The single most important hack that entrepreneurs, sales professionals, and marketers need to know to have success on LinkedIn.
    - Exactly what you need to say (including scripts in your initial outreach to warm your prospects up and build trust almost instantly.
    - Time-saving tricks to avoid wasting hours every week so that prospecting and lead generation doesn't feel like your full-time job.
    - How to automate this entire system so that you barely have to lift a finger.
    - All without using any strategies or tools that violate LinkedIn's terms of service and could get your account shut down.

    About the speaker:

    Josh Turner, Founder and CEO of Connect 365, is a WSJ best selling author and a leading expert in growing your business using LinkedIn & email. Josh has created tools and systems to help his clients get leads and clients almost completely on autopilot.
  • Analyzing social media data to improve your marketing performance Recorded: Jul 15 2020 34 mins
    Alina Hura and Uuree Selenge of YouScan. Hosted By Lewis Dormer of Smart Insights
    Through real-world cases from the likes of L’Oréal, Nestlé, Unilever, and Coca-Cola, you’ll learn that social media data contains numerous hidden insights that can be used to improve KPIs across the whole marketing department. To uncover them, all you need is just a little help from Artificial Intelligence.

    YouScan are proud to present the best examples of how AI technologies are changing the landscape of social media analytics to help you get the best results from your marketing activities.

    Join the webinar to learn:

    1. How to automatically detect trends in conversations around your brand
    2. How to find brand mentions in visual content when your brand was not even mentioned
    3. How to receive in-depth analytics on different aspects of your product or service
    4. How to choose the right influencers for your next campaign
    5. How to measure the efficiency of offline marketing campaigns
  • What do people really search for? How to tackle unclear keyword research topics Recorded: Jul 15 2020 49 mins
    Marten Lazarus, Searchmetrics Strategic Digital Advisor in Client Success Management UK. Host - Lewis Dormer, Smart Insights
    When you’re researching topics that are vague or hard to understand, the key is to uncover search intent in the data and to seek out a topic expert in the field.

    Join this presentation for pro tips on uncovering intent and relevance hidden in your search data and in the minds of the people behind the scenes.
  • The impact of Covid19 on your digital strategy Recorded: Jul 15 2020 45 mins
    Joey Moore, Episerver's Head of Product Strategy and Evangelism EMEA & APAC. Hosted By Lewis Dormer of Smart Insights.
    The past 2-3 months has accelerated digital demand by 2-3 years.

    In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.

    We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
  • Improve lead quality with AI powered call tracking Recorded: Jul 15 2020 45 mins
    Mark Taylor, CEO & Founder at eSalesHub. Hosted by Lewis Dormer, Digital Marketing Executive at Smart Insights
    Discover how Europcar, British Gas and RED Driving School have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads.

    Google's data confirms that over 70% of sales leads are generated through inbound phone calls - find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation.

    5 Key Takeaways:

    - For offline sales, bridging the gap after they click hasn't always been possible, until now using Artificial Intelligence
    - Call Tracking has its limitations without AI - you know you've had a call, but was it a new sale or a returning customer?
    - Trying to match data from multiple systems won't always be accurate - create your own data with AI
    - Using AI can speed up your call analytics, enabling you to understand in real-time what's happening with your lead generation strategy to implement real-time optimisation of your Google Ads.
    - Generate more sales through better customer insight, not only from new customers, but returning customers and what keywords they are using to find you.

    If you are looking at new ways to generate inbound telephone leads, improve the quality of leads or improve conversion then you should tune in for this webinar.
  • Kick-starting your new customer experience Recorded: Jul 15 2020 41 mins
    Daniel J D'Auria, Head of Marketing at 247 Commerce and Henryk Fiedler, Lead Solutions Consultant at Adobe Magento.
    In this practical webinar, you’ll learn how you can take action to improve your customer experience and gain a competitive edge at this crucial time, supported with some compelling trends and statistics.

    This webinar is well suited for those working in eCommerce and website, content or product management, or for those of you in other industries wishing to learn about and adopt trends and techniques from the fast-paced world of eCommerce.

    We’ll look at:

    - Compelling customer experience statistics
    - Top trends for customer experience in 2020 (with Adobe insights)
    - Examples of who is doing customer experience well
    - Customer experience fails you’ll want to avoid
    - Digital tools you can download and use now to improve customer experience
    - What you can do yourself, and what an agency can probably do better
  • 7 rockstar tips for growth marketing Recorded: Jul 15 2020 48 mins
    Ed Davidson, Marketing Consultant. Hosted by Dr. Dave Chaffey, Co-Founder of Smart Insights
    In this webinar, you'll learn about the band members and digital marketing techniques you and your company need to master to compete in the future.

    We'll explore how to engage your crowd by getting to the heart of the customer. You'll also learn how bringing together each member of the band can ensure your marketing acts a force for growth.
  • Digital Transformation using the RACE Planning System Recorded: Jun 24 2020 61 mins
    Dave Chaffey, Co-founder of Smart Insights
    Find out why a strategic approach to marketing is vital, and how the Smart Insights RACE Planning System enables you to develop a plan to support and measure Digital Transformation within your organisation.
  • 6 steps to guiding UK C-Suite Strategy with Paid Search Recorded: Jun 3 2020 49 mins
    Ashley Fletcher, VP Marketing at Adthena - hosted by Lewis Dormer, Digital Marketing Executive at Smart Insights
    In times of constant change, understanding where and how to adjust your digital strategy can feel overwhelming. Decisions made without data could jeopardise your ROI, and your marketing tactics are being monitored closely by the C-Suite who are seeking immediate results and stability.

    In this session, we're joined by Adthena's Marketing VP, Ashley Fletcher, who will walk you through how a selection of UK C-Suite members are playing out winning formulas across Retail, Energy, Education, Finance, Gaming, Telco, Technology and Healthcare. Find out how key brands are using Paid Search as the guiding light in a volatile market.

    Who should listen in?

    - If you’re responsible for managing digital marketing in the UK and Google Ads is part of your channel mix, this session is for you!
    - Agencies who are responsible for managing Google Ads for brands.

    What you’ll learn:

    - How to present your strategy to C-Suite stakeholders with data
    - How to get ‘out of the weeds’ of campaign metrics and deliver a clear strategic narrative
    - How leading UK brands are guiding their C-Suites using Paid Search
    - How verticals in the UK are adapting to change using Paid Search

    Who is Adthena?

    Adthena is the world’s most advanced intelligence platform for paid search advertising, using AI technology and machine learning models to give customers a clear view of the market shifts and all the moves their rivals make across the search landscape. This means they can make informed, strategic decisions and ensure success, supported by a team of world-class industry consultants.
  • Making the most of customer data platforms Recorded: Jan 29 2020 33 mins
    David M. Raab - CEO at Customer Data Platform Institute
    Using CDPs to get the most value from your customer data.

    Learn how a Customer Data Platform works, what it makes possible, how to find the right CDP, and how to deploy successfully.

    In this webinar we'll cover:

    - learn steps in building a strong customer data foundation

    - understand the benefits of using a Customer Data Platform

    - define key use cases supported by a CDP

    - know how to find the right CDP for your business

    - prepare for a successful CDP deployment
  • 10 content marketing growth hacks Recorded: Jan 29 2020 38 mins
    Annette Obermeier - VP of Marketing at Smartling
    Curated tips and tricks to get the most out of your content in 2020.

    With such an interconnected world, full of rich content and amazing user experiences, the opportunity to reach new customers is more tantalising than ever before. But how will you reach them all? If you're ready to revolutionise your global content strategy and kick off the decade with all the right tricks up your sleeve, then this webinar is for you. Join Smartling's VP of Marketing, Annette Obermeier, as she unveils her top 10 hacks for Global Content that can improve your content right now.

    - Annette’s absolute hacks to supercharge your global content in 2020

    - Surefire methods to maximise your reach with actionable content promotion

    - How to position your source content for success with an agile localisation strategy

    - Proven, real-world stories from brands just like yours that have revolutionised their global content strategy for success
  • 6 steps to create a data-driven content strategy Recorded: Jan 29 2020 30 mins
    Lisiane Ndong - Client Success Manager at Searchmetrics
    Learn how to include search data into content creation and optimization.
    “Online content should win hearts and machines.”

    In this practical webinar, we’ll look at:

    - How to create content that meets the expectations of your target audience

    - How to use search intent to know what users want

    - Learn how to identify relevant topics

    - How to select the right type of content
  • Top social media trends for 2020 with Matt Navarra Recorded: Jan 29 2020 49 mins
    Matt Sarson - Marketing Manager, UK & Nordics at Talkwalker
    We will be joined by Matt Navarra for an hour-long deep dive into the latest social media & martech trends.

    Social media trends can be fleeting, but some stick around and become pillars of the social media world.

    We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.

    Here's what will be covered:

    - 3 key trends for 2020

    - Discover the next generation of social, technology, and marketing

    - Campaign inspiration from leading brands
  • How to maintain vibrancy in your marketing workforce Recorded: Jan 29 2020 34 mins
    Lyndon Baker - Digital Learning Manager at Smart Insights
    Personalization of a learning journey can make the difference between engagement and disengagement for employees.

    In this practical webinar, we’ll look at:

    - Training, performance and employee engagement
    - Workplace learning trends
    - Learning as a continuous UX
    - Mapping the learning journey
  • Email marketing trends for 2020 Recorded: Jan 29 2020 31 mins
    Komal Helyer - VP of Marketing at Pure 360
    Discover the trends that will make an impact on your business at the start of the new decade.

    Understand what consumers want from brand emails, the current email marketing trends and which ones will help you deliver on your business goals for 2020. Komal will take you on a journey of technology, psychology and creativity that will help you to create a powerful future-proofed email marketing strategy for this year and into the roaring twenties!

    Pure360’s mission is to help marketers be the best they can be. With our webinar we will help you understand:-

    - Technology advances that you should be focussed on and those that you can afford to avoid.. for now...

    - How to be human

    - The importance of back to basics
  • Top tips for driving leads and optimising conversions in 2020 Recorded: Jan 29 2020 48 mins
    Phil McGuin - Demand Generation Director and Will Garbutt - CRO & UX Manager at Stickyeyes
    Do you struggle to get customers to your site? Are you unsure where you should focus your time and resource when people actually start engaging with your content? Confused about where you should be collecting data and how to showcase success to your stakeholders?

    Join Phil McGuin, Demand Generation Director and Will Garbutt, CRO and UX Manager from digital agency Stickyeyes as they show you how to maximise your end-to-end customer journey to create an amazing user experience that converts prospects and drives commercial success.

    With experience in both B2B and B2C markets across a range of industries, they’ll draw on real-world case studies to show you:

    - How you can engage customers with your website and proposition;

    - The importance of acquisition mapping and capturing the right customer information;

    - How to navigate your customers through their lifecycle stages to encourage conversion and advocacy; and

    - Examples of the tools you can use and the data you should be collecting to measure and optimise success.
  • Futureproofing your digital marketing Recorded: Jan 29 2020 49 mins
    Dr Dave Chaffey - Co-founder at Smart Insights
    Smart Insights co-founder Dr Dave Chaffey will step you through our latest member research suggesting practical steps that you can take to make your business more competitive in its use of digital marketing. Dave will also cover the skills needed to develop your personal career.

    In this webinar you will learn:

    - A framework to benchmark your digital capabilities and review future investments

    - Examples of how early adopters are using the latest AI-based technologies

    - Recommended tools to improve digital results

    - Key skills that are important for future success
Best practices to help marketers map, plan and manage online marketing
Learn the latest developments and best practices to get better results from today's marketing and Ecommerce opportunities. Our channel, hosted by bestselling author Dr Dave Chaffey of SmartInsights.com focuses on actionable advice you can apply straightaway.

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  • Live at: Sep 23 2020 6:00 pm
  • Presented by: Dr. Dave Chaffey, Co-founder of Smart Insights
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