A Jedi Approach to Content Strategy

Presented by

Chris Purcell, Product Strategy Manager at Episerver. Hosted by Lewis Dormer, Digital Marketing Executive at Smart Insights.

About this talk

You may not be able to read the minds of your website visitors like a Jedi master but if you can present the right content to them you can provide a great online experience. In this session we deep dive into how you can leverage customer intelligence to get a greater insight into what your customers want to see when they visit your site so you can build a data-driven content strategy.

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