Browse communities
Browse communities
Presenting a webinar?

Get Better Results With Creative Content Marketing

Lee Odden, TopRank Online Marketing and author, Optimize
Companies are spending more on content, but many are unclear on what the best practices are for creating high quality content over a long period of time.

This presentation will share a practical framework for creative and efficient content creation that leverages a mix of evergreen, repurposed, curated and co-created content that attracts, engages and converts new business.

It's vital to use the right approach to content marketing strategy, since otherwise developing creative, workable ideas for effective content marketing can be a challenge that wastes time and money.

Lee Odden is author of Optimize: Win more customers with Social Media, SEO and Content Marketing.

He is CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency. You may also know him from the TopRank Online Marketing Blog, recognized as a leading business blog by Advertising Age, Junta42 and Social Media Examiner, attracting hundreds of thousands of monthly visitors and over 50,000 subscribers.
Apr 12 2013
47 mins
Get Better Results With Creative Content Marketing
  • Channel
  • Channel profile
  • Growing digital services for your agency in 2015 Recorded: Feb 18 2015 46 mins
    Mark Kelly, Agency Growth Consultant
    Mark will show explain the key areas you should focus on and will show how the different templates in our Agency Toolkit will help you improve the quality of your processes for digital marketing services, and so support growth of the business.
  • Converting LinkedIn Contacts to Leads Recorded: Jan 21 2015 46 mins
    Alex Pirouz, Linkfluencer
    Are you making the most of your network on LinkedIn? Many aren't proactive in reviewing and communicating with contacts to gain new business opportunities. Don't miss out on this opportunity! Learn from LinkedIn expert Alex Pirouz who will show you how to set up a 3-step marketing campaign to convert LinkedIn connections into leads.
  • PR Smith’s SOSTAC® Digital Marketing Plan Recorded: Jan 7 2015 34 mins
    PR Smith consultant, trainer and author of several best-selling marketing books including Emarketing Excellence. @PR_Smith.
    Learn what you need to include at each step of SOSTAC® to write your perfect digital marketing plan from the creator of SOSTAC® and the author of the SOSTAC® Guide To Your Perfect Digital Marketing Plan, PR Smith (www.prsmith.org).
  • The Marketing Trends Management Toolkit Recorded: Dec 18 2014 44 mins
    Anne Lise Kjær, Kjaer Global, Futurist, Visionary Thinker and author of the Trends Management Toolkit
    Learn how organisations can better navigate complexity to create more engaging brands and experiences using the new 4Ps Business model.
  • Life after Automation Recorded: Dec 11 2014 49 mins
    Moderator: Kaitlin Stich, BrightTALK; Mark Donkin, Successflow; Daniel Kushner, Oktopost
    When thinking about marketing automation everyone jumps to software purchases. But what happens after the purchase? Does this big piece of software solve all you marketing problems?

    Most marketers find that the biggest challenges with marketing automation come from implementing and running it. From creating the right content to ensuring and the lead flow is strong enough, marketers sometimes find it hard to find results after automation.

    Join this panel of experts as they discuss what it takes to make automation a success in your business.
  • Six ways to turbocharge your B2B Marketing Recorded: Nov 19 2014 49 mins
    René Power, business marketing agency, BDB
    Are you looking to raise profile, create traffic or drive engagement? To help you meet these goals, René will use examples to explain how to apply six of the critical elements of the modern B2B marketing toolkit in this free webinar.
     
  • How and Why Mobile Responsive Design is essential to today's email marketing Recorded: Oct 29 2014 44 mins
    Darren Hepburn, NewZapp Email Marketing
    Learn how to make your mobile email marketing more effective. With the majority of all marketing emails now opened on a mobile device, it's essential to make sure your email creative and campaigns are effective on mobile.
  • Using consumer psychology to improve online conversion Recorded: Aug 20 2014 48 mins
    Graham Jones Internet Psychologist, Author: Click.ology
    Learn techniques to improve online sales conversion and how your business can use consumer psychology to succeed in ecommerce. Graham will explain and show examples of the the five step "CLICK System" to help analyse websites from a psychological perspective​ to ensure they convert more visitors to buyers.
  • Improve Marketing Data Management to Compete Through Insight Recorded: Jul 17 2014 49 mins
    Jim Roberts, Director and Founder, BlacklerRoberts Consultancy
    At its core Direct and Digital Marketing rely on the use of data and technology to deliver carefully crafted messages and offers to customers to initiate and prolong profitable customer relationships. Data is therefore a vital element of any marketing initiative and the ability to access, understand, trust and utilise the information contained within your many data repositories an increasing must have for any business.

    In this webinar Jim Roberts will outline the key steps required to understand your data and improve how it is managed and used, via a step by step guide to turn data into information, delivering actionable insight and driving value.
  • Rebooting Business with Mitch Joel Recorded: Jul 10 2014 46 mins
    Mitch Joel, President of Twist Image
    Why and how you and your business must reinvent to stay relevant. A conversation between Dave Chaffey and Mitch Joel, author of Six Pixels of Separation and Ctrl Alt Delete discussing the latest frameworks, research and best practices for managing digital transformation.
  • LinkedIn Latest - 7 Key LinkedIn Changes You Don't Want To Miss Recorded: Jun 11 2014 49 mins
    Danny Bermant, Managing Director Brainstorm Digital Ltd
    Over the last 12 months, LinkedIn have implemented several major updates that should transform the way you market your business and develop your personal profile.

    > Discover how LinkedIn have just made lead generation even easier!
    > Explore LinkedIn's new tool for creating and sharing content
    > Understand how to segment your products and services for different audiences

    Scheduled for time shown by BrightTALK in your time zone: Available as a catchup recording if you register to attend.
  • Plan, Manage, Optimise! Improving Content Marketing in 2014 Recorded: Feb 13 2014 47 mins
    Dave Chaffey, CEO & publisher, SmartInsights.com
    In this webcast, Dr Dave Chaffey, publisher of SmartInsights.com and author of Digital Marketing: Strategy, Implementation, and Practice will highlight 10 planning and management practices needed to make the most of content marketing. He will show through examples how leading companies are prioritising, managing and optimising their content marketing including examples of new applications and new interactive content marketing tools.

    2013 was the year when Content Marketing matured as a mainstream marketing activity attracting significant budgets. Although many companies have now bought into it and Content Marketing has been established as a core digital marketing activity for many years and they are refining their techniques.
  • Social media marketing trends 2014 Recorded: Dec 10 2013 48 mins
    Danny Bermant, Director, BrainstormDigital
    Recommendations and examples of the social media strategies and techniques you should integrate into your marketing in 2014.
  • Content marketing trends 2014 Recorded: Dec 10 2013 46 mins
    Stephen Bateman DipM, Founder, Concentric Dots Content Marketing
    To help you develop better planned, more powerful content marketing in 2014, Stephen Bateman will examine the best trending content marketing techniques, and provide frameworks and examples of these, to ensure you're able to deliver a more potent return on your content marketing investment (ROCMI) in 2014.
  • SEO trends 2014 Recorded: Dec 10 2013 45 mins
    James Gurd, Digital Juggler
    Despite the interest in social media marketing and content marketing, SEO is still the main driver of online leads and sales for many businesses. James will explain, using examples, how SEO needs to change in many businesses in 2014 to remain effective.
  • Email marketing Trends 2014 Recorded: Dec 10 2013 43 mins
    Tim Watson, Email Consultant, Zettasphere
    Tim Watson's webcast covers 6 key trends in Email marketing using examples to show practical techniques you can use to boost the value from your Email marketing in 2014.

    It's part of several talks in the Digital Marketing Priorities 2014 Summit on BrightTALK on the 10th December 2014.
  • Mobile marketing trends 2014 Recorded: Dec 10 2013 44 mins
    Rob Thurner Mobile 2014
    Mobile marketing consultant and trainer Rob Thurner will explain examples of new techniques to create effective mobile marketing experiences in 2014
  • Digital marketing trends 2014 Recorded: Dec 10 2013 46 mins
    Dave Chaffey, CEO, Smart Insights
    Integration will be a key theme for digital marketing in 2014. In the first webcast of our summit, Dave Chaffey will review techniques to create more customer-centred experiences and campaigns integrating digital and traditional channels .
  • B2B Email Marketing Excellence Recorded: Nov 22 2013 49 mins
    Carl Grieves, Sales Director, Communigator and WOW Analytics
    This 45 minute webcast will explain best practices for email marketing focusing on examples and tips showing how to how to use email to communicate effectively with business-to-business audiences.

    At Smart Insights we often cover best practice advice on Email marketing since it is a key channel in companies of all types. Our members who are B2B marketers often ask for specific examples, so we have setup this webcast to help our B2B members.
  • Email Marketing Rules Recorded: Oct 18 2013 49 mins
    Chad White - Principal of Marketing Research ExactTarget, a salesforce.com company
    In this webcast Chad White will show how innovators in Email Marketing follow some best practices but break others. We will discuss examples which show how to improve all aspects of email marketing from Welcome Emails through Defensive Design and Enewsletters to Mobile-friendly.
Best practices to help marketers map, plan and manage online marketing
Learn the latest developments and best practices to get better results from today's marketing and Ecommerce opportunities. Our channel, hosted by bestselling author Dr Dave Chaffey of SmartInsights.com focuses on actionable advice you can apply straightaway.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Get Better Results With Creative Content Marketing
  • Live at: Apr 12 2013 12:00 pm
  • Presented by: Lee Odden, TopRank Online Marketing and author, Optimize
  • From:
Your email has been sent.
or close
You must be logged in to email this