Get Better Results With Creative Content Marketing
Companies are spending more on content, but many are unclear on what the best practices are for creating high quality content over a long period of time.
This presentation will share a practical framework for creative and efficient content creation that leverages a mix of evergreen, repurposed, curated and co-created content that attracts, engages and converts new business.
It's vital to use the right approach to content marketing strategy, since otherwise developing creative, workable ideas for effective content marketing can be a challenge that wastes time and money.
Lee Odden is author of Optimize: Win more customers with Social Media, SEO and Content Marketing.
He is CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency. You may also know him from the TopRank Online Marketing Blog, recognized as a leading business blog by Advertising Age, Junta42 and Social Media Examiner, attracting hundreds of thousands of monthly visitors and over 50,000 subscribers.
Mark will show explain the key areas you should focus on and will show how the different templates in our Agency Toolkit will help you improve the quality of your processes for digital marketing services, and so support growth of the business.
Are you making the most of your network on LinkedIn? Many aren't proactive in reviewing and communicating with contacts to gain new business opportunities. Don't miss out on this opportunity! Learn from LinkedIn expert Alex Pirouz who will show you how to set up a 3-step marketing campaign to convert LinkedIn connections into leads.
PR Smith consultant, trainer and author of several best-selling marketing books including Emarketing Excellence. @PR_Smith.
Learn what you need to include at each step of SOSTAC® to write your perfect digital marketing plan from the creator of SOSTAC® and the author of the SOSTAC® Guide To Your Perfect Digital Marketing Plan, PR Smith (www.prsmith.org).
Moderator: Kaitlin Stich, BrightTALK; Mark Donkin, Successflow; Daniel Kushner, Oktopost
When thinking about marketing automation everyone jumps to software purchases. But what happens after the purchase? Does this big piece of software solve all you marketing problems?
Most marketers find that the biggest challenges with marketing automation come from implementing and running it. From creating the right content to ensuring and the lead flow is strong enough, marketers sometimes find it hard to find results after automation.
Join this panel of experts as they discuss what it takes to make automation a success in your business.
Are you looking to raise profile, create traffic or drive engagement? To help you meet these goals, René will use examples to explain how to apply six of the critical elements of the modern B2B marketing toolkit in this free webinar.
Learn how to make your mobile email marketing more effective. With the majority of all marketing emails now opened on a mobile device, it's essential to make sure your email creative and campaigns are effective on mobile.
Graham Jones Internet Psychologist, Author: Click.ology
Learn techniques to improve online sales conversion and how your business can use consumer psychology to succeed in ecommerce. Graham will explain and show examples of the the five step "CLICK System" to help analyse websites from a psychological perspective to ensure they convert more visitors to buyers.
Jim Roberts, Director and Founder, BlacklerRoberts Consultancy
At its core Direct and Digital Marketing rely on the use of data and technology to deliver carefully crafted messages and offers to customers to initiate and prolong profitable customer relationships. Data is therefore a vital element of any marketing initiative and the ability to access, understand, trust and utilise the information contained within your many data repositories an increasing must have for any business.
In this webinar Jim Roberts will outline the key steps required to understand your data and improve how it is managed and used, via a step by step guide to turn data into information, delivering actionable insight and driving value.
Why and how you and your business must reinvent to stay relevant. A conversation between Dave Chaffey and Mitch Joel, author of Six Pixels of Separation and Ctrl Alt Delete discussing the latest frameworks, research and best practices for managing digital transformation.
Danny Bermant, Managing Director Brainstorm Digital Ltd
Over the last 12 months, LinkedIn have implemented several major updates that should transform the way you market your business and develop your personal profile.
> Discover how LinkedIn have just made lead generation even easier!
> Explore LinkedIn's new tool for creating and sharing content
> Understand how to segment your products and services for different audiences
Scheduled for time shown by BrightTALK in your time zone: Available as a catchup recording if you register to attend.
In this webcast, Dr Dave Chaffey, publisher of SmartInsights.com and author of Digital Marketing: Strategy, Implementation, and Practice will highlight 10 planning and management practices needed to make the most of content marketing. He will show through examples how leading companies are prioritising, managing and optimising their content marketing including examples of new applications and new interactive content marketing tools.
2013 was the year when Content Marketing matured as a mainstream marketing activity attracting significant budgets. Although many companies have now bought into it and Content Marketing has been established as a core digital marketing activity for many years and they are refining their techniques.
Stephen Bateman DipM, Founder, Concentric Dots Content Marketing
To help you develop better planned, more powerful content marketing in 2014, Stephen Bateman will examine the best trending content marketing techniques, and provide frameworks and examples of these, to ensure you're able to deliver a more potent return on your content marketing investment (ROCMI) in 2014.
Despite the interest in social media marketing and content marketing, SEO is still the main driver of online leads and sales for many businesses. James will explain, using examples, how SEO needs to change in many businesses in 2014 to remain effective.
Integration will be a key theme for digital marketing in 2014. In the first webcast of our summit, Dave Chaffey will review techniques to create more customer-centred experiences and campaigns integrating digital and traditional channels .
Carl Grieves, Sales Director, Communigator and WOW Analytics
This 45 minute webcast will explain best practices for email marketing focusing on examples and tips showing how to how to use email to communicate effectively with business-to-business audiences.
At Smart Insights we often cover best practice advice on Email marketing since it is a key channel in companies of all types. Our members who are B2B marketers often ask for specific examples, so we have setup this webcast to help our B2B members.
Chad White - Principal of Marketing Research ExactTarget, a salesforce.com company
In this webcast Chad White will show how innovators in Email Marketing follow some best practices but break others. We will discuss examples which show how to improve all aspects of email marketing from Welcome Emails through Defensive Design and Enewsletters to Mobile-friendly.
Best practices to help marketers map, plan and manage online marketing
Learn the latest developments and best practices to get better results from today's marketing and Ecommerce opportunities. Our channel, hosted by bestselling author Dr Dave Chaffey of SmartInsights.com focuses on actionable advice you can apply straightaway.