Get Better Results With Creative Content Marketing
Companies are spending more on content, but many are unclear on what the best practices are for creating high quality content over a long period of time.
This presentation will share a practical framework for creative and efficient content creation that leverages a mix of evergreen, repurposed, curated and co-created content that attracts, engages and converts new business.
It's vital to use the right approach to content marketing strategy, since otherwise developing creative, workable ideas for effective content marketing can be a challenge that wastes time and money.
Lee Odden is author of Optimize: Win more customers with Social Media, SEO and Content Marketing.
He is CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency. You may also know him from the TopRank Online Marketing Blog, recognized as a leading business blog by Advertising Age, Junta42 and Social Media Examiner, attracting hundreds of thousands of monthly visitors and over 50,000 subscribers.
René, author of the Smart Insights Brilliant B2B Digital Marketing guide, will give examples showing how to choose the best types of content that will be most effective across the experience you create from web to marketing automation and social media.
With a backdrop of political turbulence and economic constraints, never has digital been so important for charities to highlight causes and find solutions. This webinar will highlight trends affecting the sector and showcase examples of best practice from the UK and internationally.
Find out what the “end of online equality” means in practical terms for online merchandising in 2016. Not all channels are equal. Mobile First has a corollary: Desktop Second. And not all products are equal - brands are fighting back. They’re hiring ex-retailers to change their former employers’ List-Curate-Automate approach.
Zoe O’Neil, Director of Paid Search, ClickThrough Marketing
Understand the importance of regularly auditing your AdWords account to ensure it adheres to best practice principles to drive improved growth, performance and efficiency. Plus, we will dig into the trends and considerations for your 2016 paid search strategy.
In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
Our new benchmarking research takes a look at how the UK marketing community is using email and provides key insights into the challenges and barriers that marketers face. Just 1% are using email to its full potential, leaving the other 99% missing out on significant returns…
What are the new techniques you should be thinking about implementing in 2016? Dave will cover examples of innovation in best practices across all the core digital marketing techniques including Content Marketing, Marketing Automation, AdWords, SEO, Social media, Email marketing and website design.
Make your social media reporting more actionable, improving buy-in for future campaigns and always-on activities.
This webinar will run through a host of tools including Facebook & Twitter Analytics, research tools such as Buzzsumo, and setting up custom reports and dashboards in Google Analytics to track your performance.
Learn how to not just get the data, but how to easily report and communicate the success of your work.
Mark will show explain the key areas you should focus on and will show how the different templates in our Agency Toolkit will help you improve the quality of your processes for digital marketing services, and so support growth of the business.
Are you making the most of your network on LinkedIn? Many aren't proactive in reviewing and communicating with contacts to gain new business opportunities. Don't miss out on this opportunity! Learn from LinkedIn expert Alex Pirouz who will show you how to set up a 3-step marketing campaign to convert LinkedIn connections into leads.
PR Smith consultant, trainer and author of several best-selling marketing books including Emarketing Excellence. @PR_Smith.
Learn what you need to include at each step of SOSTAC® to write your perfect digital marketing plan from the creator of SOSTAC® and the author of the SOSTAC® Guide To Your Perfect Digital Marketing Plan, PR Smith (www.prsmith.org).
Moderator: Kaitlin Stich, BrightTALK; Mark Donkin, Successflow; Daniel Kushner, Oktopost
When thinking about marketing automation everyone jumps to software purchases. But what happens after the purchase? Does this big piece of software solve all you marketing problems?
Most marketers find that the biggest challenges with marketing automation come from implementing and running it. From creating the right content to ensuring and the lead flow is strong enough, marketers sometimes find it hard to find results after automation.
Join this panel of experts as they discuss what it takes to make automation a success in your business.
Are you looking to raise profile, create traffic or drive engagement? To help you meet these goals, René will use examples to explain how to apply six of the critical elements of the modern B2B marketing toolkit in this free webinar.
Learn how to make your mobile email marketing more effective. With the majority of all marketing emails now opened on a mobile device, it's essential to make sure your email creative and campaigns are effective on mobile.
Graham Jones Internet Psychologist, Author: Click.ology
Learn techniques to improve online sales conversion and how your business can use consumer psychology to succeed in ecommerce. Graham will explain and show examples of the the five step "CLICK System" to help analyse websites from a psychological perspective to ensure they convert more visitors to buyers.
Jim Roberts, Director and Founder, BlacklerRoberts Consultancy
At its core Direct and Digital Marketing rely on the use of data and technology to deliver carefully crafted messages and offers to customers to initiate and prolong profitable customer relationships. Data is therefore a vital element of any marketing initiative and the ability to access, understand, trust and utilise the information contained within your many data repositories an increasing must have for any business.
In this webinar Jim Roberts will outline the key steps required to understand your data and improve how it is managed and used, via a step by step guide to turn data into information, delivering actionable insight and driving value.
Why and how you and your business must reinvent to stay relevant. A conversation between Dave Chaffey and Mitch Joel, author of Six Pixels of Separation and Ctrl Alt Delete discussing the latest frameworks, research and best practices for managing digital transformation.
Best practices to help marketers map, plan and manage online marketing
Learn the latest developments and best practices to get better results from today's marketing and Ecommerce opportunities. Our channel, hosted by bestselling author Dr Dave Chaffey of SmartInsights.com focuses on actionable advice you can apply straightaway.