6 Steps to creating a content marketing plan

Google is doing everything it can to ensure remarkable content becomes the fuel at the heart of online digital marketing performance. The companies who are responding most effectively are responding by transforming their marketing teams into publishing powerhouses. But as a poll in our last webcast with Lee Odden showed, many companies are at the early "Stretch" phase of getting to grips with content marketing, so they need a more planned approach. To manage this shift marketers need to acquire new skills, and in particular a solid and logical content planning methodology that puts them in control. How do you put a plan in place? Stephen Bateman of strategic marketing consultancy Concentric Dots will take you through 6 steps to a solid content marketing plan, using a tried and tested framework that pulls together 6 cohesive marketing and publishing disciplines: 1. Know your audience 2. Audit your content 3. Map your content to your buyer 4. Create your editorial calendar 5. Promote your content 6. Measure your performance