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Creating an engaging Digital Strategy

Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns. To learn how to take a more strategic approach, join PR Smith, creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll. Paul will take one component, ‘engagement’ and show the strategic options a business can employ to maximise returns.
Recorded May 21 2013 49 mins
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Presented by
PR Smith (www.prsmith.org), author, consultant and developer of the Great Sportsmanship programme
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Best practices to help marketers map, plan and manage online marketing
Learn the latest developments and best practices to get better results from today's marketing and Ecommerce opportunities. Our channel, hosted by bestselling author Dr Dave Chaffey of SmartInsights.com focuses on actionable advice you can apply straightaway.

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  • Title: Creating an engaging Digital Strategy
  • Live at: May 21 2013 12:00 pm
  • Presented by: PR Smith (www.prsmith.org), author, consultant and developer of the Great Sportsmanship programme
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