Youtility: Why Smart Marketing Is About Help Not Hype

The last few years have seen thousands of articles published on digital transformation, but the majority of these reflect a heavily processed view of the reality. Such accounts tend to blur the detail, overexpose the outcomes and incorrectly frame the scope of the transformation journey. This webinar candidly describes how Wex, an award-winning multi-channel photographic retailer, conquered its digital transformation journey; before forecasting the future of digital transformation.

Michael will take you through:

- Key indicators that highlight the need for transformation
- The likely barriers in your transformation journey
- Preparing for success by establishing the right digital and physical platforms
- The hygiene and motivating aspects of content, navigation and personalisation
- The future of digital transformation

Best practices and a case study from a SiriusDecisions ROI award winner

The demand for Digital Marketers is growing rapidly, so it’s important your digital skills are developed and recognised. Attend this session to get advice on techniques and pathways for developing your personal goals, mindset and skills to position yourself as a leading Digital Marketer in 2017.

Are you ready for the changes required in your organisation to achieve your digital transformation programme? This webinar will ensure you don’t overlook change management; it will help you plan a bullet-proof change programme, building on your existing approaches.

Learn how to improve your results from digital marketing by avoiding these common mistakes

In this webinar, David and Joey will discuss how you can engage individual users along the customer journey by harnessing clever technology to:
 
• Be timely and present personalised information to users at the right time and stage
• Promote unique content across different touch points to individualise the user experience
• Scale your personalisation effort with trigger based offers to win back or move customers along the journey
• Ultimately increase your website conversion rates and sales revenue

They will take you through real-life B2B & B2C examples and show you how to overcome challenges marketers face around content personalisation.

Start working smarter, not harder, with five essential automated campaigns that will transform your marketing in 2017

Join us for an introduction to demand generation and learn how demand gen drives sales and marketing alignment, as well as some key tools and tactics for running successful demand gen programmes.  

B2B case studies, research & best practice for Marketing Automation success - whether you choosing, moving or improving. From requirements gathering and vendor selection to implementation and platform optimisation. All focused on the goal of increasing pipeline, revenue and customer lifetime value.

Break down the jargon, and understand the concepts needed for a solid data driven approach for your marketing. Learn how to build a KPI dashboard with the right metrics, with insights from key industry influencers, for you to find nuggets of insights that drive your business in a profitable direction

Using many examples Ecommerce marketing specialist Kunle Campbell discusses 4 frameworks you can use to build more quality links for your ecommerce site to support organic search.

This webinar is now rescheduled by +2 days to Friday 22nd July. We're sorry that due to unavoidable circumstances we have had to move it.

In the webinar based on insights from his new chart-topping book, Adrian will be discussing a number of innovative ways that you can wow your audience online

Learn how many businesses are missing out on the opportunities of Google Analytics and practical tips to customise GA for your business

Learn best practices for Digital Marketing with inspiring campaign examples from leading brands

Discover how Marketing Forecasting improves your business and how to create forecasts using tools such as Scenario Planning, Consumer Adoption Rates and Attribution Modelling…

There’s no shortage of predictions and advice for 2016, here are 5 items that consistently surface as THE key issues for digital marketers in 2016

René, author of the Smart Insights Brilliant B2B Digital Marketing guide, will give examples showing how to choose the best types of content that will be most effective across the experience you create from web to marketing automation and social media.

With a backdrop of political turbulence and economic constraints, never has digital been so important for charities to highlight causes and find solutions. This webinar will highlight trends affecting the sector and showcase examples of best practice from the UK and internationally.

Find out what the “end of online equality” means in practical terms for online merchandising in 2016. Not all channels are equal. Mobile First has a corollary: Desktop Second. And not all products are equal - brands are fighting back. They’re hiring ex-retailers to change their former employers’ List-Curate-Automate approach.