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Conversion Optimization for more leads, sales and profit.

Chris Goward, Founder and CEO of WiderFunnel and author You Should Test That! will show how they've been testing new website tactics for Electronic Arts, BuildDirect.com, SAP, Shutterfly, Salesforce, Google and more with surprising results

There are a lot of opinions about how to create the best landing pages and lead generation websites. You’ve probably formed some of your own ideas too.

Unfortunately, many of the so-called “best practices” that marketers rely on to maximize website conversions and revenue have recently been disproven.

And, landing page mistakes will cost you greatly. A conversion-optimized page can generate 10%, 20%, or even 100% more profit than an average page.

How do you know what to do on your landing pages and website?
Recorded Jun 28 2013 49 mins
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Presented by
Chris Goward, Founder and CEO of WiderFunnel and Author of You Should Test That
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Best practices to help marketers map, plan and manage online marketing
Learn the latest developments and best practices to get better results from today's marketing and Ecommerce opportunities. Our channel, hosted by bestselling author Dr Dave Chaffey of SmartInsights.com focuses on actionable advice you can apply straightaway.

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  • Title: Conversion Optimization for more leads, sales and profit.
  • Live at: Jun 28 2013 2:00 pm
  • Presented by: Chris Goward, Founder and CEO of WiderFunnel and Author of You Should Test That
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