Conversion Optimization for more leads, sales and profit.

Presented by

Chris Goward, Founder and CEO of WiderFunnel and Author of You Should Test That

About this talk

Chris Goward, Founder and CEO of WiderFunnel and author You Should Test That! will show how they've been testing new website tactics for Electronic Arts,, SAP, Shutterfly, Salesforce, Google and more with surprising results There are a lot of opinions about how to create the best landing pages and lead generation websites. You’ve probably formed some of your own ideas too. Unfortunately, many of the so-called “best practices” that marketers rely on to maximize website conversions and revenue have recently been disproven. And, landing page mistakes will cost you greatly. A conversion-optimized page can generate 10%, 20%, or even 100% more profit than an average page. How do you know what to do on your landing pages and website?

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