Conversion Optimization for more leads, sales and profit.

Chris Goward, Founder and CEO of WiderFunnel and Author of You Should Test That
Chris Goward, Founder and CEO of WiderFunnel and author You Should Test That! will show how they've been testing new website tactics for Electronic Arts, BuildDirect.com, SAP, Shutterfly, Salesforce, Google and more with surprising results

There are a lot of opinions about how to create the best landing pages and lead generation websites. You’ve probably formed some of your own ideas too.

Unfortunately, many of the so-called “best practices” that marketers rely on to maximize website conversions and revenue have recently been disproven.

And, landing page mistakes will cost you greatly. A conversion-optimized page can generate 10%, 20%, or even 100% more profit than an average page.

How do you know what to do on your landing pages and website?
Jun 28 2013
49 mins
Conversion Optimization for more leads, sales and profit.
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  • Plan, Manage, Optimise! Improving Content Marketing in 2014 Recorded: Feb 13 2014 47 mins
    In this webcast, Dr Dave Chaffey, publisher of SmartInsights.com and author of Digital Marketing: Strategy, Implementation, and Practice will highlight 10 planning and management practices needed to make the most of content marketing. He will show through examples how leading companies are prioritising, managing and optimising their content marketing including examples of new applications and new interactive content marketing tools.

    2013 was the year when Content Marketing matured as a mainstream marketing activity attracting significant budgets. Although many companies have now bought into it and Content Marketing has been established as a core digital marketing activity for many years and they are refining their techniques.
  • Social media marketing trends 2014 Recorded: Dec 10 2013 48 mins
    Recommendations and examples of the social media strategies and techniques you should integrate into your marketing in 2014.
  • Content marketing trends 2014 Recorded: Dec 10 2013 46 mins
    To help you develop better planned, more powerful content marketing in 2014, Stephen Bateman will examine the best trending content marketing techniques, and provide frameworks and examples of these, to ensure you're able to deliver a more potent return on your content marketing investment (ROCMI) in 2014.
  • SEO trends 2014 Recorded: Dec 10 2013 45 mins
    Despite the interest in social media marketing and content marketing, SEO is still the main driver of online leads and sales for many businesses. James will explain, using examples, how SEO needs to change in many businesses in 2014 to remain effective.
  • Email marketing Trends 2014 Recorded: Dec 10 2013 43 mins
    Tim Watson's webcast covers 6 key trends in Email marketing using examples to show practical techniques you can use to boost the value from your Email marketing in 2014.

    It's part of several talks in the Digital Marketing Priorities 2014 Summit on BrightTALK on the 10th December 2014.
  • Mobile marketing trends 2014 Recorded: Dec 10 2013 44 mins
    Mobile marketing consultant and trainer Rob Thurner will explain examples of new techniques to create effective mobile marketing experiences in 2014
  • Digital marketing trends 2014 Recorded: Dec 10 2013 46 mins
    Integration will be a key theme for digital marketing in 2014. In the first webcast of our summit, Dave Chaffey will review techniques to create more customer-centred experiences and campaigns integrating digital and traditional channels .
  • B2B Email Marketing Excellence Recorded: Nov 22 2013 49 mins
    This 45 minute webcast will explain best practices for email marketing focusing on examples and tips showing how to how to use email to communicate effectively with business-to-business audiences.

    At Smart Insights we often cover best practice advice on Email marketing since it is a key channel in companies of all types. Our members who are B2B marketers often ask for specific examples, so we have setup this webcast to help our B2B members.
  • Email Marketing Rules Recorded: Oct 18 2013 49 mins
    In this webcast Chad White will show how innovators in Email Marketing follow some best practices but break others. We will discuss examples which show how to improve all aspects of email marketing from Welcome Emails through Defensive Design and Enewsletters to Mobile-friendly.
  • Automated web-based lead generation and scoring for B2B marketing Recorded: Oct 4 2013 47 mins
    This practical webinar will explain how to apply automated online lead scoring of anonymous web visitors to increase qualified leads based on the content they interact with. It will also show through examples how this can be applied to lead generation and follow-up through email marketing or phone.
  • Youtility: Why Smart Marketing Is About Help Not Hype Recorded: Aug 1 2013 49 mins
    Youtility: Why Smart Marketing Is About Help Not Hype

    If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”

    In Jay Baer’s presentation Youtility: Why Smart Marketing Is About Help Not Hype he delivers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

    Filled with dozens of real-world examples, this hilarious and powerful presentation will fundamentally change the way you think about your business.

    Is your marketing so useful that people would pay for it? That’s what it takes to become a Youtility….and you can get there.
  • 21 Smart Email Tactics You Can Use Today Recorded: Jul 12 2013 49 mins
    Learn the smartest tactics being used by the world’s largest brands so you can optimise every single email campaign for better returns. Presented by Skip Fidura, one of the world’s leading authorities in email marketing.
  • Conversion Optimization for more leads, sales and profit. Recorded: Jun 28 2013 49 mins
    Chris Goward, Founder and CEO of WiderFunnel and author You Should Test That! will show how they've been testing new website tactics for Electronic Arts, BuildDirect.com, SAP, Shutterfly, Salesforce, Google and more with surprising results

    There are a lot of opinions about how to create the best landing pages and lead generation websites. You’ve probably formed some of your own ideas too.

    Unfortunately, many of the so-called “best practices” that marketers rely on to maximize website conversions and revenue have recently been disproven.

    And, landing page mistakes will cost you greatly. A conversion-optimized page can generate 10%, 20%, or even 100% more profit than an average page.

    How do you know what to do on your landing pages and website?
  • 6 Steps to creating a content marketing plan Recorded: Jun 14 2013 49 mins
    Google is doing everything it can to ensure remarkable content becomes the fuel at the heart of online digital marketing performance. The companies who are responding most effectively are responding by transforming their marketing teams into publishing powerhouses. But as a poll in our last webcast with Lee Odden showed, many companies are at the early "Stretch" phase of getting to grips with content marketing, so they need a more planned approach.

    To manage this shift marketers need to acquire new skills, and in particular a solid and logical content planning methodology that puts them in control.

    How do you put a plan in place? Stephen Bateman of strategic marketing consultancy Concentric Dots will take you through 6 steps to a solid content marketing plan, using a tried and tested framework that pulls together 6 cohesive marketing and publishing disciplines:

    1. Know your audience
    2. Audit your content
    3. Map your content to your buyer
    4. Create your editorial calendar
    5. Promote your content
    6. Measure your performance
  • Creating an engaging Digital Strategy Recorded: May 21 2013 49 mins
    Many businesses don’t have a digital marketing strategy. Others don’t even have a marketing strategy. Just tactical campaigns. To learn how to take a more strategic approach, join PR Smith, creator of the widely used SOSTAC ® Planning system voted as one of the Top 3 global marketing models in the CIM Centenary Poll. Paul will take one component, ‘engagement’ and show the strategic options a business can employ to maximise returns.
  • Get Better Results With Creative Content Marketing Recorded: Apr 12 2013 47 mins
    Companies are spending more on content, but many are unclear on what the best practices are for creating high quality content over a long period of time.

    This presentation will share a practical framework for creative and efficient content creation that leverages a mix of evergreen, repurposed, curated and co-created content that attracts, engages and converts new business.

    It's vital to use the right approach to content marketing strategy, since otherwise developing creative, workable ideas for effective content marketing can be a challenge that wastes time and money.

    Lee Odden is author of Optimize: Win more customers with Social Media, SEO and Content Marketing.

    He is CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency. You may also know him from the TopRank Online Marketing Blog, recognized as a leading business blog by Advertising Age, Junta42 and Social Media Examiner, attracting hundreds of thousands of monthly visitors and over 50,000 subscribers.
  • Creating the Perfect Marketing Plan Recorded: Feb 19 2013 48 mins
    Many marketers we speak to say they don't have a solid marketing plan or any plan at all. Improve your planning with Chartered Marketer Annmarie Hanlon of strategic marketing agency Evonomie who will take you through 7 Steps to create a marketing plan referencing the SOSTAC(R) planning framework developed by PR Smith (www.prsmith.org).

    Annmarie will explain, through examples how the core features of a marketing plan can be applied to businesses of different sizes.
  • Email Marketing Priorities 2013 Recorded: Jan 11 2013 49 mins
    Email marketing consultant Tim Watson will re-visit some of the neglected corners of email marketing to help prioritise your opportunities. These include: Social media integration; Getting serious about List growth; Mobile email design; Triggers and automation and behaviour based segmentation and Optimisation.
  • The most influential Persuasive Design priorities for 2013 Recorded: Jan 11 2013 44 mins
    Where should you focus improvements to your site in the year ahead? To answer this Paul Rouke of PRWD will explain and give examples of the persuasive web design techniques companies should adopt in 2013. The focus isn't just on cool features, but those that will positively influence consumer behaviour to increase leads and sales. This talk is part of the one day Digital marketing priorities for 2013 Summit from SmartInsights.com and BrightTALK.
  • Conversion Rate Optimisation Priorities for 2013 Recorded: Jan 11 2013 45 mins
    Ben Jesson will cover the Strategies and Tools that will be most effective for CRO in 2013.

    Ben is CEO and co-founder of Conversion Rate Experts, a Google-authorized consultancy that shows companies how to convert their websites' visitors into customers.

    Conversion Rate Experts have helped to grow web businesses in many highly competitive industries, working with companies such as Sony, Vodafone, 888, SEO Book and SEOmoz—plus some fantastic less-well-known businesses.

    Karl is a former rocket scientist, with a PhD from Cambridge University, England.
Best practices to help marketers map, plan and manage online marketing
Learn the latest developments and best practices to get better results from today's marketing and Ecommerce opportunities. Our channel, hosted by bestselling author Dr Dave Chaffey of SmartInsights.com focuses on actionable advice you can apply straightaway.
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  • Title: Conversion Optimization for more leads, sales and profit.
  • Live at: Jun 28 2013 2:00 pm
  • Presented by: Chris Goward, Founder and CEO of WiderFunnel and Author of You Should Test That
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