Conversion Optimization for more leads, sales and profit.

Chris Goward, Founder and CEO of WiderFunnel and Author of You Should Test That
Chris Goward, Founder and CEO of WiderFunnel and author You Should Test That! will show how they've been testing new website tactics for Electronic Arts, BuildDirect.com, SAP, Shutterfly, Salesforce, Google and more with surprising results

There are a lot of opinions about how to create the best landing pages and lead generation websites. You’ve probably formed some of your own ideas too.

Unfortunately, many of the so-called “best practices” that marketers rely on to maximize website conversions and revenue have recently been disproven.

And, landing page mistakes will cost you greatly. A conversion-optimized page can generate 10%, 20%, or even 100% more profit than an average page.

How do you know what to do on your landing pages and website?
Jun 28 2013
49 mins
Conversion Optimization for more leads, sales and profit.
  • Channel
  • Channel profile
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    Join this panel of experts as they discuss what it takes to make automation a success in your business.
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  • How and Why Mobile Responsive Design is essential to today's email marketing Recorded: Oct 29 2014 44 mins
    Learn how to make your mobile email marketing more effective. With the majority of all marketing emails now opened on a mobile device, it's essential to make sure your email creative and campaigns are effective on mobile.
  • Using consumer psychology to improve online conversion Recorded: Aug 20 2014 48 mins
    Learn techniques to improve online sales conversion and how your business can use consumer psychology to succeed in ecommerce. Graham will explain and show examples of the the five step "CLICK System" to help analyse websites from a psychological perspective​ to ensure they convert more visitors to buyers.
  • Improve Marketing Data Management to Compete Through Insight Recorded: Jul 17 2014 49 mins
    At its core Direct and Digital Marketing rely on the use of data and technology to deliver carefully crafted messages and offers to customers to initiate and prolong profitable customer relationships. Data is therefore a vital element of any marketing initiative and the ability to access, understand, trust and utilise the information contained within your many data repositories an increasing must have for any business.

    In this webinar Jim Roberts will outline the key steps required to understand your data and improve how it is managed and used, via a step by step guide to turn data into information, delivering actionable insight and driving value.
  • Rebooting Business with Mitch Joel Recorded: Jul 10 2014 46 mins
    Why and how you and your business must reinvent to stay relevant. A conversation between Dave Chaffey and Mitch Joel, author of Six Pixels of Separation and Ctrl Alt Delete discussing the latest frameworks, research and best practices for managing digital transformation.
  • LinkedIn Latest - 7 Key LinkedIn Changes You Don't Want To Miss Recorded: Jun 11 2014 49 mins
    Over the last 12 months, LinkedIn have implemented several major updates that should transform the way you market your business and develop your personal profile.

    > Discover how LinkedIn have just made lead generation even easier!
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    Scheduled for time shown by BrightTALK in your time zone: Available as a catchup recording if you register to attend.
  • Plan, Manage, Optimise! Improving Content Marketing in 2014 Recorded: Feb 13 2014 47 mins
    In this webcast, Dr Dave Chaffey, publisher of SmartInsights.com and author of Digital Marketing: Strategy, Implementation, and Practice will highlight 10 planning and management practices needed to make the most of content marketing. He will show through examples how leading companies are prioritising, managing and optimising their content marketing including examples of new applications and new interactive content marketing tools.

    2013 was the year when Content Marketing matured as a mainstream marketing activity attracting significant budgets. Although many companies have now bought into it and Content Marketing has been established as a core digital marketing activity for many years and they are refining their techniques.
  • Social media marketing trends 2014 Recorded: Dec 10 2013 48 mins
    Recommendations and examples of the social media strategies and techniques you should integrate into your marketing in 2014.
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    Mobile marketing consultant and trainer Rob Thurner will explain examples of new techniques to create effective mobile marketing experiences in 2014
  • Digital marketing trends 2014 Recorded: Dec 10 2013 46 mins
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  • B2B Email Marketing Excellence Recorded: Nov 22 2013 49 mins
    This 45 minute webcast will explain best practices for email marketing focusing on examples and tips showing how to how to use email to communicate effectively with business-to-business audiences.

    At Smart Insights we often cover best practice advice on Email marketing since it is a key channel in companies of all types. Our members who are B2B marketers often ask for specific examples, so we have setup this webcast to help our B2B members.
  • Email Marketing Rules Recorded: Oct 18 2013 49 mins
    In this webcast Chad White will show how innovators in Email Marketing follow some best practices but break others. We will discuss examples which show how to improve all aspects of email marketing from Welcome Emails through Defensive Design and Enewsletters to Mobile-friendly.
Best practices to help marketers map, plan and manage online marketing
Learn the latest developments and best practices to get better results from today's marketing and Ecommerce opportunities. Our channel, hosted by bestselling author Dr Dave Chaffey of SmartInsights.com focuses on actionable advice you can apply straightaway.

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  • Title: Conversion Optimization for more leads, sales and profit.
  • Live at: Jun 28 2013 2:00 pm
  • Presented by: Chris Goward, Founder and CEO of WiderFunnel and Author of You Should Test That
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