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Plan, Manage, Optimise! Improving Content Marketing in 2014

In this webcast, Dr Dave Chaffey, publisher of SmartInsights.com and author of Digital Marketing: Strategy, Implementation, and Practice will highlight 10 planning and management practices needed to make the most of content marketing. He will show through examples how leading companies are prioritising, managing and optimising their content marketing including examples of new applications and new interactive content marketing tools.

2013 was the year when Content Marketing matured as a mainstream marketing activity attracting significant budgets. Although many companies have now bought into it and Content Marketing has been established as a core digital marketing activity for many years and they are refining their techniques.
Recorded Feb 13 2014 47 mins
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Presented by
Dave Chaffey, CEO & publisher, SmartInsights.com
Presentation preview: Plan, Manage, Optimise! Improving Content Marketing in 2014

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Best practices to help marketers map, plan and manage online marketing
Learn the latest developments and best practices to get better results from today's marketing and Ecommerce opportunities. Our channel, hosted by bestselling author Dr Dave Chaffey of SmartInsights.com focuses on actionable advice you can apply straightaway.

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  • Title: Plan, Manage, Optimise! Improving Content Marketing in 2014
  • Live at: Feb 13 2014 1:00 pm
  • Presented by: Dave Chaffey, CEO & publisher, SmartInsights.com
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