It's Personal: The Advantage of the Travel Agent - Sponored by Monograms
Steve McKee, President of McKee Wallwork Cleveland Marketing
About this talk
First came the Internet and online travel agencies. Then the mortgage meltdown and economic crisis. Ahead of us is a potential fiscal cliff. How can travel agents catch a break? The man who literally wrote the book on turning things around believes that travel agents have the winning formula at their fingertips: customer intimacy. Steve McKee, author of When Growth Stalls, conducted extensive research on stalled companies so he knows how to revitalize them. In this informative webinar, McKee (also a Businessweek.com columnist and founder of one of the top small ad agencies in America) will demonstrate how travel agents can grow big by thinking small, why the best avoid being better, when admitting a negative can be positive, and a host of other eye-opening ideas.