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SPARK: How to Generate Ideas Worth Spreading

What's your "Idea Worth Spreading?"

Steve McKee, President of McKee Wallwork Cleveland and author of When Growth Stalls, calls it "SPARK". Some brands go from no-name to big-time almost overnight. Some seem to catch fire out of nowhere. Yet while some hot brands are the result of random chance, others are, in fact, strategically sparked. McKee reveals how much in common physical sparks have with metaphorical sparks--in world history and in marketing history. He then outlines the conditions necessary for ideas to catch fire, and offer principles anyone can use to make their own ideas catch fire.
Recorded Jan 10 2013 46 mins
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Steve McKee, President, McKee Wallwork Cleveland
Presentation preview: SPARK: How to Generate Ideas Worth Spreading

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  • SPARK: How to Generate Ideas Worth Spreading Recorded: Jan 10 2013 46 mins
    Steve McKee, President, McKee Wallwork Cleveland
    What's your "Idea Worth Spreading?"

    Steve McKee, President of McKee Wallwork Cleveland and author of When Growth Stalls, calls it "SPARK". Some brands go from no-name to big-time almost overnight. Some seem to catch fire out of nowhere. Yet while some hot brands are the result of random chance, others are, in fact, strategically sparked. McKee reveals how much in common physical sparks have with metaphorical sparks--in world history and in marketing history. He then outlines the conditions necessary for ideas to catch fire, and offer principles anyone can use to make their own ideas catch fire.
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    At McKee Wallwork Cleveland since 2005, Emily’s responsibility as head of the Integration Architecture department, is to ensure that all elements of a client's marketing program are strategically interwoven. Previously at DDB Worldwide and imc2 (now MEplusYOU), she honed her interactive marketing skills, developing and executing integrated campaigns and CRM programs for American Airlines (AA.com), Pepsi Cola, BLIMPIE and Campbell's Soup Company. Her opinion has been sought by leading industry media, including Advertising Age, AdvertisingCrossing.com, TalentZoo.com, Media Life Magazine and various other news publications. She is a frequent contributor to the Stalled, Stuck or Stale blog.
Revitalizing brands that are stalled, stuck or stale
An integrated marketing strategy firm that specializes in revitalizing brands that are stalled, stuck or stale.

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  • Title: SPARK: How to Generate Ideas Worth Spreading
  • Live at: Jan 10 2013 5:00 pm
  • Presented by: Steve McKee, President, McKee Wallwork Cleveland
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