Marketing Performance - Challenges and Metrics in 2009

Presented by

Johan Goossens

About this talk

This 30-min webcast will provide a short overview of the latest thinking and tips on challenges, metrics and tools to use to improve your marketing performance. It wil also include an analysis of the 2009 Yearly Marketing Survey and what Belgian marketers are doing (or not) in measuring their marketing ROI (ROMI).

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Interactive webcasts by and for marketing professionals By The House of Marketing Belgium www.thom.eu