Automating Email Marketing for Improved Demand Generation
Felicity Wohltman, VP of Marketing, Genius.com & Mark J. Feldman, NetProspex
About this talk
Email Marketing is expected to be the number one focus for BtoB Marketers in 2009. It has the highest ROI of any marketing vehicle—5x the next best performing vehicle. But in order to reap the most benefits from your email marketing efforts, you need to be targeted, relevant and most importantly, automated.
Join us as we take you through the intricacies of developing highly-targeted, automated email marketing programs, designed to nurture your prospects through the pipeline by taking the right-time marketing approach to email marketing.