Name: The 7 Biggest Mistakes to Avoid When Running Marketing Campaigns
Start: 2009-06-24T17:00:00Z
End: 2009-06-24T18:00:22.000Z
Location: BrightTALK

Learn about B2B demand generation, lead management, data hygiene, and best practices.

NetProspex and Pinpointe lead a FREE *interactive* webinar "Email Marketing: Tips to Increase Response Rates in 2010"  Learn best practices, tips, and tricks from Craig Stouffer of Pinpointe and Gary Halliwell, CEO of NetPropex.  

* CAN-SPAM: Myths and Proofs 
* DO’s and DON’Ts of Email Marketing 
* Tips and Tactics to Improve HTML Email Response Rates 
* The Pinpointe / Netprospex partner offer 

Hosted by NetProspex, providing verified business contacts for your outbound marketing efforts. Accurate email addresses are key for maintaining your sender reputation- feel secure using NetProspex's data, backed by CleneStep accuracy verification and a 100% replacement guarantee.

Email Marketing: Tips to Increase Response Rates in 2010

In this webinar, you’ll learn how to: 

Connect with executives and decision makers – psychologically, strategically, and financially – from the very first point of contact to prove your value. 

Transform your sales game to become a businessperson who creates solutions. Use a simple, analytical matrix for developing customer strategies. 

Develop a first-call approach to help you build stronger connections with prospects – particularly at the senior executive level. Handle prospect discovery conversations using the FOCAS Questioning Model. 

Marc Miller, author of A Seat at the Table: How Top Salespeople Connect and Drive Decisions at the Executive Level, helps sales professionals master selling at the executive-level. Using his specialized approach, 

Marc teaches you what senior executives expect from salespeople who call on them and how to best align your approach with their buying needs.

Brought to you by NetProspex - providing high-quality, verified business contact information for your perfect opportunities.

How to Connect & Drive Decisions at the Executive Level

Title: A Seat at the Table - How Top Salespeople Connect and Drive Decisions at the Executive Level

How to Connect & Drive Decisions at the Executive Level
 
In this webinar, you’ll learn how to:
 
Connect with executives and decision makers – psychologically, strategically, and financially – from the very first point of contact to prove your value.
 
Transform your sales game to become a businessperson who creates solutions.
 
Use a simple, analytical matrix for developing customer strategies.
 
Develop a first-call approach to help you build stronger connections with prospects – particularly at the senior executive level.
 
Handle prospect discovery conversations using the FOCAS Questioning Model.
 
Marc Miller, author of A Seat at the Table: How Top Salespeople Connect and Drive Decisions at the Executive Level, helps sales professionals master selling at the executive-level.  Using his specialized approach, Marc teaches you what senior executives expect from salespeople who call on them and how to best align your approach with their buying needs.
 
Brought to you by NetProspex - providing high-quality, verified business contact information for your perfect opportunities.

Using Social Media in Your B-to-B Marketing: The 5 Best Practices for Building Dialogue & Demand

As the number of online conversations, through Facebook, Twitter and LinkedIn, continue to skyrocket, social media IS giving companies a very low-cost communication channel to engage prospects and customers!

Join this FREE live & interactive web event to learn how social media CAN have an immediate and positive impact on your business.  

Start the dialogue. JOIN NOW.

You’ll also learn how social media is creating new ways for B-to-B buyers and vendors to interact:

•The fundamentals of social media and what it means for B-to-B vendors
•How buyer/vendor interactions via social media will evolve over time
•5 best practices for vendors to maximize their social media efforts

Be part of the conversation. JOIN NOW.

-------------------------------------------------------------------------------- 

Speakers: Scott Albro Founder & CEO, Tippit 

- - - - Hosted by NetProspex 
Crowd-sourced, accurate B2B contacts
www.netprospex.com

Using Social Media in Your B-to-B Marketing: The 5 Best Practices

Join NetProspex and Sharon Gillenwater, founder of Boardroom Insiders, as she shares best practices on targeting senior enterprise executives and increasing the effectiveness of account-based marketing efforts. Learn: - what CXOs expect from vendors who want their business - how to "move the needle" with executive-level customers and prospects - how to customize communications and programs for individual CXOs - how other companies have successfully reached and engaged CXOs Don't miss this opportunity to acquire tips and best practices that will increase the effectiveness of your sales and marketing efforts. Everyone who attends will receive a free month subscription to Boardroom Insiders. NetProspex provides high-quality, verified business contact information - find accurate email/phone/address for your targeted opportunities. Free trial account + 100 free leads for all webinar registrants.

CXO Marketing: How to Reach and Engage Senior Executives

Join NetProspex and Sharon Gillenwater, founder of Boardroom Insiders,  as she shares best practices on targeting senior enterprise executives and increasing the effectiveness of account-based marketing efforts. 

Learn:

- what CXOs expect from vendors who want their business 
- how to "move the needle" with executive-level customers and prospects 
- how to customize communications and programs for individual CXOs 
- how other companies have successfully reached and engaged CXOs 

Don't miss this opportunity to acquire tips and best practices that will increase the effectiveness of your sales and marketing efforts. 

Everyone who attends will receive a free month subscription to Boardroom Insiders.

NetProspex provides high-quality, verified business contact information - find accurate email/phone/address for your targeted opportunities. 

Free trial account + 100 free leads for all webinar registrants.

Join us for this free webinar- reserve your spot now! 

Join NetProspex and Kevin Joyce, CMO of Market2Lead, a marketing automation leader known for its marketing analytics, who will provide insight and thought leadership on how marketers can better measure their impact on the sales funnel. 

We'll answer the questions:
 * Did marketing influenced deals close sooner?
 * Did marketing influenced deals have a higher value?
 * Which marketing programs were most or least involved in closed won deals? 
 * Are lead nurturing campaigns having the desired effect?

 Join us and learn the best ways to measure marketing's influence on sales.

NEW DATES!
 Wednesday, October 20
 Thursday, October 21
 11:00am PDT / 2:00pm EST 

BONUS: All registrants will receive a free NetProspex trial account with 100 targeted prospects.

 This webinar is brought to you by NetProspex - the only B2B prospect resource to verify every contact. (Hey, we believe in quality data.) 

You can trade your old contacts for new opportunities with our contact exchange, or download a targeted list of prospects in only a few minutes. 

- - - 

Market2Lead offers marketing automation software and services that provide the automation and analytical insight to move more prospect relationships into customer relationships. We have a strong focus on contact data integration, data quality richness, and deeper and more accurate reporting. 

Questions / comments? hello@netprospex.com

4 Steps for Measuring Marketing Success (and "ROI")

Join us for this free webinar- reserve your spot now! 

Join NetProspex and Kevin Joyce, CMO of Market2Lead, a marketing automation leader known for its marketing analytics, who will provide insight and thought leadership on how marketers can better measure their impact on the sales funnel. 

We'll answer the questions:
 * Did marketing influenced deals close sooner?
 * Did marketing influenced deals have a higher value? 
 * Which marketing programs were most or least involved in closed won deals?
 * Are lead nurturing campaigns having the desired effect? Join us and learn the best ways to measure marketing's influence on sales. 

NEW DATES & TIMES!
Wednesday, October 20th 
Thursday, October 21st
 11:00am PDT / 2:00pm EST 

BONUS: All registrants will receive a free NetProspex trial account with 100 targeted prospects. 

This webinar is brought to you by NetProspex - the only B2B prospect resource to verify every contact. (Hey, we believe in quality data.) 

You can trade your old contacts for new opportunities with our contact exchange, or download a targeted list of prospects in only a few minutes. 

- - - 

Market2Lead offers marketing automation software and services that provide the automation and analytical insight to move more prospect relationships into customer relationships. We have a strong focus on contact data integration, data quality richness, and deeper and more accurate reporting. 

Questions / comments? hello@netprospex.com

NetProspex and Pinpointe lead a FREE *interactive* webinar - a continuation in our series of tips to improve email results.  

In this session, Gary Halliwell, CEO of Netprospex and Pinpointe, will trace the path of an email from send to delivery, and explain the snags along the way that *will* stop your email in its tracks.  Simply put, if you don't understand how end-to-end SPAM Filtering works - you can't design for deliverability.  

We will also explain how current generation email SPAM filters work, and we'll cover more tips to help you improve response rates.  We'll cover: 

    * Review CAN-SPAM Requirements 
    * Tracking an Email from send to delivery
    * How current Enterprise Email Filters work 
    * Delivery Tips

PLEASE NOTE THE TIME FOR YOUR TIME ZONE:
-   1:00 pm     (Eastern) 
- 12:00 pm     (Central) 
- 11:00 am     (Mountain)
- 10:00 am     (Pacific)

Hosted by NetProspex - 8 million business contacts available to you via an intuitive search tool, with all data fields validated at the highest accuracy. All registrants are eligible for 100 free leads.

Email Marketing 201: How a SPAM Filter Works

It's not about college kids anymore. Communication between both B2C and B2B organizations is thriving among social networks. It's changing the way businesses interact with their customers. It's also changing what your consumers expect from you as a business. 

Some companies have integrated social media into their company culture and business model, and have been hugely successful- some have faced difficulty. 

In this webcast, we'll show 5 examples of organizations using social media effectively, and a couple of examples of organizations who weren't so successful. Join NetProspex on  *Thursday, September 24 at 2pm EST for inspiration from real companies using social media.     

Registrants of this webcast will be eligible for a free trial and 100 free credits for NetProspex's accurate lead search. Learn more about our high quality, targeted leads at www.NetProspex.com

5 Examples of Real Companies Really Using Social Media

You Bought a List, Now What?

Top 5 Most Critical Elements for Delivering Successful Outbound Campaigns

Buying contacts is easy, but turning your contacts into sales is the challenge. Join us today and learn how to get maximum value from your database of business contacts, by leveraging best practices for executing successful outbound campaigns! 

Join this FREE live webinar to learn:

•	Top 5 most critical elements you need to deliver a successful outbound campaign 
•	How to maximize revenue from your marketing investment 
•	What leading marketing organizations are doing to achieve greater value from their marketing efforts
•	The best strategy to justify further list acquisition efforts 

JOIN NOW>>

Registrants of this webinar will be eligible for a free trial account with NetProspex - who believes that bad data is a waste of your time. With a crowdsourced directory of business contacts with over 7 million names, the NetProspex search provides validated business leads.

You Bought a List, Now What?

NetProspex and Pinpointe lead a FREE *interactive* webinar "Writing Tips to Improve Email Response Rates."  Follow these basic steps to double your email response rates.  This interactive webinar will cover the following topics: 

  - Top 10 Best & Worst Performing Subject Lines 

  - Optimizing 'Above the Fold': Double Response Rates 

  - Links: Tips to increase results by 25% 

- NetProspex + Pinpointe 'Fill Your Pipeline' Solution 


"Fill Your Pipeline" 
--------------------- 
Qualified attendees can take advantage of the following- 

- Data sample of 100 prospect records (NetProspex) 
- Free Pinpointe account with 2,000 email credits 
- FREE - Exchange contacts / download new contacts for free 
- We'll load your NetProspex leads. Send up to 2,000 emails 

E-space is limited so please sign up now!

Writing Tips to Improve Email Response Rates

How Lead Nurturing Can Power Sales

Everyone knows the real proof that marketing works shows up when prospects and customers buy. The science of quantifying marketing’s contribution to sales wins is still evolving even while your prospects are taking control of how they buy.  

The web has jumped squarely in between your sales team and your customers, delaying conversations and even eliminating the need for many of the early-stage discussions that used to establish 1-to-1 relationships from the start. This is where lead nurturing, optimized with marketing automation, steps in to help produce prospects with a higher propensity to buy.

Your nurturing programs will power more sales when you:
•	Tune nurturing programs on the fly to produce even more sales opportunities.
•	Initiate online dialogues that nudge prospects toward the next buying stage.
•	Use auto response emails to let prospects know you’re listening—without scaring them.
•	Reduce the effort salespeople must expend to initiate high-value sales conversations.
•	Re-engage and restart nurturing for leads not yet ready to buy.

Join us with B2B Marketing Strategist Ardath Albee for part 3 in the series of instructional webinars where we’ll help you optimize your nurturing programs to keep sales out selling.

Hosted by NetProspex, who offers accurate leads to fill your sales pipeline across 25+ industries and with over 7 million b2b contact names- all verified and guaranteed accurate. Search today at netprospex.com/searchContacts

5 Simple Steps to Pump Up Your Sales Pipeline

Focus Analyst Briefing: Making an Informed Decision about Marketing Automation Potentials and Complexities Revealed 

Join Focus industry market analysts, in this free live webinar, as they share their insight and expertise on Marketing Automation – one of the fastest-growing software solutions that is revolutionizing how companies sell!  

We have developed this exclusive webinar from Focus research methodologies and hours of interviews conducted with real-life buyers from agencies to interviews conducted with real buyers representing leading adopters of marketing automation products and services.
Join now! 

Get a comprehensive understanding of how Marketing Automation is changing the way companies market and sell their products.  Plus, get an easy strategy to overcome the complexities of choosing the right solution for your company.

In this webinar, you will learn:

•	Why you need Marketing Automation now
•	How to know which Marketing Automation solution is right for your company
•	What other buyers have learned from their buying experiences
•	10 easy steps to buying Marketing Automation

JOIN NOW >>

Presented by Craig Rosenberg, Author-The Funnelholic & Michael E. Dortch, Acting Research Director for Focus


Hosted by NetProspex Inc.-


Focus Privacy Policy: http://www.focus.com/privacy/

10 Easy Steps for Choosing the Right Marketing Automation for You

When Does Content Count Most? 5 Steps to Drip Campaign Success.

Wednesday, August 19th 
2:00pm EST, 11:00am PDT

Lead nurturing is credited more and more with improving marketing’s ability to generate sales-ready leads. Transitioning leads to sales opportunities is a challenge often easier said, than done. Marketing automation eases that challenge by enabling the creation of drip campaigns that get the right content to the right prospect at the right time. Relevance is king for your prospects, making your content the critical component that drives nurturing program results. 

With the answers to questions like these, marketers can launch drip campaigns that improve the health of sales pipelines.

•	How can we create enough content with limited resources?
•	How targeted does my content need to be?
•	What can we learn from the content leads read?
•	How do we determine a lead’s buying stage?
•	What types of content create the highest levels of engagement?

Join us with Felicity Wohltman VP of Marketing for Genius.com and Author and B2B Marketing Strategist Ardath Albee for part two of three in the series of instructional webinars where we’ll give you the framework you need for creating content designed to power successful drip campaigns.

Free Gift for Attending: 
Attendees will receive a free how-to guide, to ensure Lead scoring success in the future, and a free trial account for NetProspex, including 100 free leads!

When Does Content Count Most? 5 Steps to Drip Campaign Success

Join us for this free webinar on either of two dates:

Wednesday August 12th, at 10 AM PDT, 1 PM EST, 18:00 London
Thursday August 13th, at 10 AM PDT, 1 PM EST, 18:00 London

Budget pressures in 2009 drove many marketing departments towards wringing more sales ready leads from their existing databases with lead nurturing programs.  In this presentation you will hear ten ideas for how to coax more of those Sales Ready leads from your marketing database. Join Kevin Joyce, CMO of Market2Lead, and draw on some of his firm’s experience working with F500 companies on lead nurturing campaigns. In this presentation you will hear ideas on:

•	What offers work best in different situations
•	How often to send invitations
•	Segmenting your nurturing lists
•	Aligning different nurturing tracks with the prospect's buying cycle
•	Examples of different types of lead nurturing programs


Presented by Kevin Joyce, Chief Marketing Officer, Market2Lead

Hosted by NetProspex - 

NetProspex helps customers maximize their ROI by providing them with higher quality, more accurate sales leads. Customers pool their contacts with NetProspex’s database in exchange for new contacts. A range of proprietary technologies is used to ensure that the customer-supplied data is validated up front and that the quality of the database is maintained over time.

10 Steps to More Effective Lead Nurturing

Different strategies for headline text, body copy and design can each dramatically change the net response rate for a given email campaign. 

As an email marketer, how can you best determine which approach will yield the best results?  In this webinar session, NetProspex and Pinpointe cover several case studies on “Using Split Testing to Increase Response Rates”.  This interactive webinar includes interactive questions and a Q and A session, and presents several case studies that cover informative topics such as:

•	Testing Subject Lines 
•	Comparing HTML-Only vs. Text-only vs. Multi-Part Emails
•	How does personalization impact response rates?
•	Do graphics impact results?
•	Best Sending times

Presented by Craig Stouffer, Pinpointe and Mark Feldman, NetProspex

Thursday, August 6th, 2009
10:00am PDT / 1:00pm EDT

Hosted by NetProspex,
Buy or trade your own contacts to earn credits to find what you need from a vast user-contributed directory. All traded contacts are validated before being published. 

1:00pm     Eastern
12:00noon Central
11:00am   Mountain
10:00am   Pacific

How to Increase Email Response Rates with Split Testing

Since our last 2 presentations of this webcast were OVERBOOKED with another webcast provider, we're giving it again, this time on BrightTalk.

Missing this webcast is the 8th mistake! 

Now more than ever, Business-to-Business marketers face increasing pressure to deliver ROI against their marketing programs. Join us for this exclusive free live web seminar to learn how to avoid the biggest mistakes marketers make. Learn the best practices for achieving ROI. 

In this free web seminar you will learn:
* The 7 biggest mistakes marketers make and how to avoid them
* Best practices from the most progressive marketing organizations today
* Practical advice from a B2B marketing veteran
* Squeeze more revenue from your current investments
* Align sales and marketing to create a powerful revenue team

Join us now.

Sponsored by Tippit and NetProspex.

Join industry experts on how to make your marketing programs really work! 

The same webinar will be given on the following days:

Tue June 23rd @ 12 PT / 3 ET
Wed June24th @ 10 PT / 1 ET

The 7 Biggest Mistakes to Avoid When Running Marketing Campaigns

marketing

sales

email

leads

lead

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The 7 Biggest Mistakes to Avoid When Running Marketing Campaigns

Presented by

About this talk

More from this channel