Don't Cold Call. Social Call.

Presented by

Nigel Edelshain, CEO Sales 2.0 & Mark Feldman, NetProspex

About this talk

The biggest bottleneck in the sales process for most companies is getting in the buyer's door. The cold call is dead if it means “smiling and dialing” but smart prospecting is very much alive. Time-starved, over-stressed buyers won't meet with sales people simply to get an update or to "touch base". Through observing what prospecting techniques work, and which don’t, Sales 2.0 (LLC) has come up with six factors (including three critical ones) that determine whether a prospect will meet with you. In this webinar Nigel Edelshain will cover each of these factors and show you HOW TO use them to dramatically improve your prospecting success vs. cold calling (an EIGHT times improvement on average). Nigel calls this new way of prospecting "social calling". Start to learn these new tools now -- before your competition does! Nigel Edelshain is CEO of Sales 2.0 (LLC). Companies that work with Sales 2.0 improve their sales results by employing social media in their selling process. Sales 2.0 (LLC) is the pioneer in the application of such tools and techniques to sales. Sales 2.0 provides consulting, training and demand generation services to leading-edge companies in the technology, consulting, publishing and advertising industries. Nigel has sold millions of dollars of IT solutions to major Fortune 500 firms. Read more at:

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