Does Lead Scoring Work? 5 Simple Steps to Ensure It Does

Presented by

Ardath Albee (B2B Marketing Strategist), Genius, NetProspex

About this talk

Lead scoring has been touted as the new secret sauce that transforms marketing from art to science. The reality is that in B2B selling, it couldn’t be further from the truth. While lead scoring enables marketers to be smarter about nurturing prospects through the pipeline, based on their profile and behavior, the ultimate goal is to effectively determine the exact moment to involve a human (Sales Rep). Transforming leads to sales opportunities is accomplished with the answers to questions such as: • How do we create a purposeful lead scoring process? • Which online behaviors indicate higher interest levels? • How can lead scoring help marketing to increase our sales pipeline? • What steps can we take to reduce pipeline clutter? Join us with Genius.com and B2B Marketing Strategist Ardath Albee for part one of this instructional three-part series where we will give you the tools needed to effectively set up and optimize your lead scoring efforts, while avoiding common pitfalls. Hosted by NetProspex- Need in-depth, accurate contact information? NetProspex is comprised of millions of people, in business to do business. Check out our user-generated database, cleaned and honestly accurate by powerful, unique proprietary technology. Even upload your own contacts to receive a one-for-one equal exchange of new contacts. Receive 100 leads and a free trial account by attending our webinar. Visit NetProspex.com for more information-

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