How to Increase Email Response Rates with Split Testing
Craig Stouffer, Pinpointe and Mark Feldman, NetProspex
About this talk
Different strategies for headline text, body copy and design can each dramatically change the net response rate for a given email campaign.
As an email marketer, how can you best determine which approach will yield the best results? In this webinar session, NetProspex and Pinpointe cover several case studies on “Using Split Testing to Increase Response Rates”. This interactive webinar includes interactive questions and a Q and A session, and presents several case studies that cover informative topics such as:
• Testing Subject Lines
• Comparing HTML-Only vs. Text-only vs. Multi-Part Emails
• How does personalization impact response rates?
• Do graphics impact results?
• Best Sending times
Presented by Craig Stouffer, Pinpointe and Mark Feldman, NetProspex
Thursday, August 6th, 2009
10:00am PDT / 1:00pm EDT
Hosted by NetProspex,
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