When Does Content Count Most? 5 Steps to Drip Campaign Success

Presented by

Felicity Wohltman, Genius.com, Ardath Albee, B2B Marketing Strategist

About this talk

When Does Content Count Most? 5 Steps to Drip Campaign Success. Wednesday, August 19th 2:00pm EST, 11:00am PDT Lead nurturing is credited more and more with improving marketing’s ability to generate sales-ready leads. Transitioning leads to sales opportunities is a challenge often easier said, than done. Marketing automation eases that challenge by enabling the creation of drip campaigns that get the right content to the right prospect at the right time. Relevance is king for your prospects, making your content the critical component that drives nurturing program results. With the answers to questions like these, marketers can launch drip campaigns that improve the health of sales pipelines. • How can we create enough content with limited resources? • How targeted does my content need to be? • What can we learn from the content leads read? • How do we determine a lead’s buying stage? • What types of content create the highest levels of engagement? Join us with Felicity Wohltman VP of Marketing for Genius.com and Author and B2B Marketing Strategist Ardath Albee for part two of three in the series of instructional webinars where we’ll give you the framework you need for creating content designed to power successful drip campaigns. Free Gift for Attending: Attendees will receive a free how-to guide, to ensure Lead scoring success in the future, and a free trial account for NetProspex, including 100 free leads!

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