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Digital Storage Stars in the Media and Entertainment Industry

Digital storage is a critical technology for professional Media and Entertainment (M&E). With the Covid-19 pandemic much M&E work went remote, enabled by cloud based services and private and public cloud storage. NVMe SSDs and emerging memories are assuming increased use in high resolution, high frame rate, high dynamic range video content workflows. Between 2019 and 2025, about a 3X increase is expected in the required storage capacity in the industry and a 3.4X increase in storage capacity shipped per year. Cloud storage capacity for the M&E industry will increase 13X between 2019 and 2025.

This webinar looks at the trends driving demand for digital storage in all parts of the M&E industry, with data from the 2020 Digital Storage in Media and Entertainment report from Coughlin Associates presented by Tom Coughlin, who also serves as the volunteer Education Chair for the SNIA Compute, Memory, and Storage Initiative.
Recorded Jan 13 2021 56 mins
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Presented by
Tom Coughlin, President, Coughlin Associates & SNIA CMSI Education Chair
Presentation preview: Digital Storage Stars in the Media and Entertainment Industry

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  • Accelerate Disaggregated Storage to Optimize Data-Intensive Workloads Jun 29 2021 5:00 pm UTC 75 mins
    Moderator: Tim Lustig, NVIDIA; Panelists: Kfir Wolfson, Pliops and John F. Kim, NVIDIA
    Thanks to big data, artificial intelligence (AI), the Internet of things (IoT), and 5G, demand for data storage continues to grow significantly. The rapid growth is causing storage and database-specific processing challenges within current storage architectures. New architectures, designed with millisecond latency, and high throughput, offer in-network and storage computational processing to offload and accelerate data-intensive workloads.
    Join technology innovators as they highlight how to drive value and accelerate SSD storage through the specialized implementation of key value technology to remove inefficiencies through a Data Processing Unit for hardware acceleration of the storage stacks, and a hardware-enabled Storage Data Processor to accelerate compute-intensive functions.
    By joining, you will learn why SSDs are a staple in modern storage architectures. These disaggegated systems use just a fraction of computational load and power while unlocking the full potential of networked flash storage.
  • Confidential Compute: Protecting Data in Use Jun 23 2021 5:00 pm UTC 60 mins
    Paul O’Neill, Intel; Parviz Peiravi, Intel; Glyn Bowden, HPE
    As noted in our panel discussion “What is Confidential Computing and Why Should I Care?,” Confidential Computing is an emerging industry initiative focused on helping to secure data in use. The efforts can enable encrypted data to be processed in memory while lowering the risk of exposing it to the rest of the system, thereby reducing the potential for sensitive data to be exposed while providing a higher degree of control and transparency for users.

    As computing moves to span multiple environments from on-premises to public cloud to edge, organizations need protection controls that help safeguard sensitive IP and workload data wherever the data resides. In this live webcast we’ll cover:

    • How Confidential Computing works in multi-tenant cloud environments
    • How sensitive data can be isolated from other privileged portions of the stack
    • Applications in financial services, healthcare industries, and broader enterprise applications
    • Contributing to the Confidential Computing Consortium
  • Storage Technologies & Practices Ripe for Refresh: Part 2 Jun 22 2021 5:00 pm UTC 60 mins
    John Kim, NVIDIA; Tom Friend, Illuminosi; Alex McDonald, Independent Consultant Vice Chair SNIA NSF
    So much of what we discuss in SNIA is the latest emerging technologies in storage. While it’s good to know all about the coming technologies, it’s also important to understand those technologies being sunsetted. In this series, we cover obsolete hardware, protocols, interfaces and other aspects of storage
    .
    In our second installment of our Storage Technologies & Practices Ripe for Refresh, we will cover older HDD device interfaces and file systems. Advice will be given on how to replace these in production environments as well as why these changes are recommended. Also, we will be covering protocols that you should consider removing from your networks, either older versions of protocols where only newer versions should be used, or protocols that have been supplanted by superior options and should be discontinued entirely.

    Finally, we will look at physical networking interfaces and cabling that are popular today but face an uncertain future as networking speeds grow ever faster.
  • What is Confidential Computing and Why Should I Care? Recorded: Jun 9 2021 58 mins
    Mike Bursell, Co-founder, Enarx Project; David Kaplan, AMD; Ronald Perez, Intel; Jim Fister, The Decision Place
    In the "arms race" of security, new defensive tactics are always needed. One significant approach is Confidential Computing: a technology that can isolate data and execution in a secure space on a system, which takes the concept of security to new levels. This SNIA Cloud Storage Technologies Initiative (CSTI) webcast will provide an introduction and explanation of Confidential Computing and will feature a panel of industry architects responsible for defining Confidential Compute. It will be a lively conversation on topics including:

    • The basics of hardware-based Trusted Execution Environments (TEEs) and how they work to enable confidential computing
    • How to architect solutions based around TEEs
    • How this foundation fits with other security technologies
    • Adjacencies to storage technologies
  • Data Movement and Computational Storage - a Panel Discussion Recorded: May 18 2021 59 mins
    Moderator: Jim Fister, SNIA CMSI; Panelists: Eli Tiomkin, Chair, SNIA CS SIG, Nidish Kamath, KIOXIA, David McIntyre, Samsung
    In modern analytics deployments, latency is the fatal flaw that limits the efficacy of the overall system.  Solutions move at the speed of decision, and microseconds could mean the difference between success and failure against competitive offerings.  Artificial Intelligence, Machine Learning, and In-Memory Analytics solutions have significantly reduced latency, but the sheer volume of data and its potential broad distribution across the globe prevents a single analytics node from efficiently harvesting and processing data.This panel discussion will feature industry experts discussing the different approaches to distributed analytics in the network and storage nodes. How does the storage providers of HDDs and SSD view the data creation and movement between the edge compute and the cloud? And how can computational storage be a solution to reduce data movement?
  • Security of Data on NVMe over Fabrics, the Armored Truck Way Recorded: May 12 2021 64 mins
    Claudio DeSanti, Dell; Nishant Lodha, Marvell; Hrishikesh Sathawane, Samsung; Eric Hibbard, Samsung; John Kim, NVIDIA
    With ever increasing threat vectors both inside and outside the data center, a compromised customer dataset can quickly result in a torrent of lost business data, eroded trust, significant penalties, and potential lawsuits. Vulnerabilities exist at every point when scaling out NVMe, which require data to be secured every time it leaves a server or the storage media, not only when leaving the data center. NVMe over Fabrics is poised to be the one of the most dominant transports of the future and securing and validating the vast amounts of data that would traverse this fabric is not just prudent, but paramount.

    Join the webcast to hear Industry experts discuss current and future strategies to secure and protect your mission critical data.

    You will learn:
    - Industry trends and regulations around data security
    - Potential threats and vulnerabilities
    - Existing security mechanisms and best practices
    - How to secure NVMe in flight and at rest
    - Ecosystem and market dynamics
    - Upcoming standards
  • Great Storage Debate: Hyperconverged vs. Disaggregated vs. Centralized Recorded: May 4 2021 58 mins
    Christine McMonigal, Intel; John Kim, NVIDIA; Walt O'Brien, Dell; David McIntyre, Samsung
    In the ongoing evolution of the datacenter, a popular debate involves how storage is allocated and managed. There are three competing visions about how storage should be done; those are Hyperconverged Infrastructure (HCI), Disaggregated Storage, and Centralized Storage.

    IT architects, storage vendors, and industry analysts argue constantly over which is the best approach and even the exact definition of each. Isn’t Hyperconverged constrained? Is Disaggregated designed only for large cloud service providers? Is Centralized storage only for legacy applications?

    Tune in to debate these questions and more:
    • What is the difference between centralized, hyperconverged, and disaggregated infrastructure, when it comes to storage?
    • Where does the storage controller or storage intelligence live in each?
    • How and where can the storage capacity and intelligence be distributed?
    • What is the difference between distributing the compute or application and distributing the storage?
    • What is the role of a JBOF or EBOF (Just a Bunch of Flash or Ethernet Bunch of Flash) in these storage models?
    • What are the implications for data center, cloud, and edge?

    Join us on May 4, 2021 for another SNIA Networking Storage Forum Great Storage Debate as leading storage minds converge to argue the definitions and merits of where to put the storage and storage intelligence.
  • Hardware Accelerated Blockchain Operations Recorded: Apr 29 2021 57 mins
    Parmeshwr Prasad, Dell; Olga Buchonina, Chair SNIA Blockchain Storage Technical Work Group, ActionSpot
    The storage industry is working on ways to meet the demand for the very high throughput required for the volume of transactions per second in Blockchain operations.

    There have been numerous advancements in Field Programmable Gate Array (FPGA) and Application Specific Integrated Circuit (ASIC) logics to improve the number of transactions per second for Blockchain operations. But these FPGA/ASIC improvements will not be sufficient for increasing the demand of hardware resources required for Blockchain. Smart network interface cards (NICs) offload low-level functions from server CPUs, dramatically increasing network and application performance, offloading all network related processing.

    In this webcast, you will learn:
    • The features of a Smart Network Interface Card (SMART-NIC) and how this will improve Blockchain transactions
    • Why using SCM is ideal for in-memory databases
    • Advantages of direct data movement without involving filesystems
    • Benefits of using SCM to improve Blockchain transactions
  • Introducing Fabric Notifications, From Awareness to Action Recorded: Apr 28 2021 62 mins
    Kiran Ranabhor, Cisco; Mark Jones, Broadcom; Rupin Mohan, HPE; Nishant Lodha, Marvell; Howard Johnson, Broadcom
    Fibre Channel (FC) networks run on a highly streamlined protocol designed to offer persistently high performance. The FC protocol has built-in feedback mechanisms to avoid congestion and to alleviate it if it occurs. There are many new technologies being developed to monitor and manage performance and availability issues that may arise from time to time. Moreover, many of these tools are available across the ecosystem and are part of the FC standard.
    Come listen to Fibre Channel technology experts to understand:
    • New technologies like FPIN notification
    • Exciting new innovations coming to the FC network
    • How to ensure predictable performance
    • QoS considerations
    • Why FC is the best transport protocol for storage environments
  • Continuous Delivery: Cloud Software Development on Speed Recorded: Apr 20 2021 44 mins
    Davis Frank, Co-creator Jasmine Test Framework; Alex McDonald, Chair, SNIA CSTI
    In the world of cloud services development, it's necessary to gain an edge on the myriad of competition facing your product or service. Volume and variety are not just characteristics of cloud data, but also of the software needed to deliver accurate decisions. While a variety of software techniques exist to create effective development teams, sometimes it's worthwhile to look elsewhere for additional success factors. In this webcast, we'll be focusing on adapting some of the principles of modern manufacturing to add to the development toolbox. A Continuous Delivery methodology ensures that the product is streamlined in its feature set while building constant value to the customer via the cloud. Attendees will learn the following:

    - Structuring development and testing resources for Continuous Delivery
    - A flexible software planning cycle for driving new features throughout the process
    - A set of simple guidelines for tracking success
    - Ways to ensure new features are delivered before moving to the next plan
  • Cloud Analytics Drives Airplanes-as-a-Service Business Recorded: Apr 7 2021 58 mins
    Ben Howard, KinectAir; Glyn Bowden, HPE; Jim Fister, The Decision Place
    Start-up companies interested in using business analytics have a series of choices regarding different hardware, software, and services available in the cloud. The decision process for established companies, though, is more significant. Considering whether to use existing practices or start anew creates multiple decision points in any process. This SNIA webcast will feature views from both start-up and established companies on how to make the analytics decision. Attendees should expect to learn:
    • Real-world examples of the analytics decision process
    • How to use cloud resources in unique ways to accomplish business and engineering goals
    • Starting from the perspective of business requirements and developing technical metrics
    • Thoughts on when to start new vs. adapt existing analytics processes
    After you watch the presentation, check out the Q&A blog: https://bit.ly/3u5pNtm
  • NVMe-oF: Looking Beyond Performance Hero Numbers Recorded: Mar 25 2021 56 mins
    Erik Smith, Dell Technologies; Rob Davis, NVIDIA; Nishant Lodha, Marvell; Alex McDonald, SNIA NSF Vice Chair
    Over the past several years, many in the NVMe over Fabrics (NVMe-oF) ecosystem have used test results demonstrating NVMe-oF’s dramatic reduction in latency as a way to extrapolate the benefit it can provide to application consumers. To date, the focus has been on specialized fabrics like RDMA and Fibre Channel (FC).

    Unfortunately, the more important questions have been left as an exercise for the buyer: “How does the transport really impact application performance?” and “How does the transport holistically fit into my environment?”


    RDMA based fabrics (e.g., RoCE) provide the lowest possible latency, and FC provides the most reliability, but with the introduction of NVMe/TCP this conversation must also include scale, cost and operations. This webcast will attempt to answer these questions beyond “it depends.”

    Gain insights from an industry wide panel of NVMe and fabric technology experts as they discuss the thought process you can use to determine pros and cons of a fabric for your environment, including:
    • Use cases driving fabric choices
    • NVMe transports and their strengths
    • Industry dynamics driving adoption
    • Considerations for scale, security, and efficiency
    After you watch the webcast, check out the Q&A blog at: bit.ly/3wRPeQV
  • The Ethics of Artificial Intelligence Recorded: Mar 16 2021 58 mins
    Rob Enderle, Enderle Group; Eric Hibbard, SNIA Security Technical Work Group; Jim Fister, The Decision Place
    Artificial Intelligence technologies are possibly the most substantive and meaningful change to modern business. The ability to process large amounts of data with varying degrees of structure and form enables large leaps in insight to drive revenue and profit. Likewise, governments and civil society have significant opportunity for improvement of the lives of the populace. However, with the power that AI brings comes the risks of any technology innovation. This interactive session will cover some of the ethical issues that AI can bring. Attendees should expect to learn:
    • How making decisions at the speed of AI could be ethically challenging
    • Examples of how companies have structures to approach AI policy
    • The pitfalls of managing the human side of AI development
    • Potential legal implications of using AI to make decisions
    • Advice for addressing potential ethics issues before they are unsolvable

    After you watch the webcast, check out the Q&A blog https://bit.ly/3vW5WOF
  • Got Fibre Channel Questions? Come Get Answers. Recorded: Feb 24 2021 61 mins
    Scott Sinclair, Enterprise Strategy Group; Marcus Thordal, Broadcom; Craig Carlson, Marvell; Kiran Ranabhor, Cisco
    Got Fibre Channel questions? Here’s your chance to get them answered. Coming together from multiple vendors and various technical disciplines, the Fibre Channel Industry Association (FCIA’s) depth of Fibre Channel expertise in unmatched.

    On February 24, 2021, FCIA experts will share their knowledge by answering your Fibre Channel questions. Wondering which workloads are best suited for NVMe over Fibre Channel or why Fabric Services are important? Perhaps you have a specific question on performance, peer zoning or cabling & connectors. Ask away!

    So, whether you’re a Fibre Channel novice or you’ve been working with it for 20 years, you likely have at least one question that could use some clarification. You may submit up to three questions for our panel. We’ll do our best to get to them all.

    Submit your Fibre Channel questions here: http://bit.ly/AskFCIA
  • Storage Technologies & Practices Ripe for Refresh Recorded: Feb 3 2021 63 mins
    John Kim, NVIDIA; Eric Hibbard, SNIA; Alex McDonald, SNIA; Tom Friend, Illuminosi
    So much of what we discuss within SNIA is the latest emerging technologies in storage. While it’s good to know about what technology is coming, it’s also important to understand the technologies that should be sunsetted.

    In this webcast, you’ll learn about storage technologies and practices in your data center that are ready for refresh or possibly retirement. Find out why some long-standing technologies and practices should be re-evaluated. We’ll discuss:

    •Obsolete hardware, protocols, interfaces and other aspects of storage
    •Why certain technologies are no longer in general use
    •Technologies on their way out and why
    •Drivers for change
    •Justifications for obsoleting proven technologies
    •Trade-offs risks: new faster/better vs. proven/working tech

    After you watch the webcast, check out the Q&A blog at https://bit.ly/3aGyeUK
  • Data Privacy and Data Protection in the COVID Era Recorded: Jan 20 2021 61 mins
    Eric Hibbard, SNIA Security TWG, Mounir Elmously, Ernst & Young; Alex McDonald, SNIA CSTI Chair
    The COVID-19 Pandemic has amplified cybersecurity concerns particularly related to the cloud. Threat actors have recognized a unique opportunity to exploit pandemic-related vulnerabilities through social engineering attacks, business email compromise, work from home or other remote weak points. This results in increased risk and occurrence of ransomware attacks and data breaches that can disrupt or totally compromise organizations’ ability to conduct business. These security incidents can also subject victims to liability for violations of privacy and data breach notification laws. Join this webcast as SNIA experts will discuss:
    • Changing threat landscape due to COVID
    • Recent attacker exploits
    • Common security failures and their consequences
    • Data Protection (Mounir)
    o Strategies to combat malware
    o Minimizing ransomware risks
    • How emerging technologies (5G, IoT, AI, etc.) expand the threat landscape

    After you watch the webcast, check out the Q&A blog at https://bit.ly/3qp2j0B
  • Digital Storage Stars in the Media and Entertainment Industry Recorded: Jan 13 2021 56 mins
    Tom Coughlin, President, Coughlin Associates & SNIA CMSI Education Chair
    Digital storage is a critical technology for professional Media and Entertainment (M&E). With the Covid-19 pandemic much M&E work went remote, enabled by cloud based services and private and public cloud storage. NVMe SSDs and emerging memories are assuming increased use in high resolution, high frame rate, high dynamic range video content workflows. Between 2019 and 2025, about a 3X increase is expected in the required storage capacity in the industry and a 3.4X increase in storage capacity shipped per year. Cloud storage capacity for the M&E industry will increase 13X between 2019 and 2025.

    This webinar looks at the trends driving demand for digital storage in all parts of the M&E industry, with data from the 2020 Digital Storage in Media and Entertainment report from Coughlin Associates presented by Tom Coughlin, who also serves as the volunteer Education Chair for the SNIA Compute, Memory, and Storage Initiative.
  • Cloud Data Management & Interoperability: Why A CDMI Standard Matters Recorded: Dec 9 2020 58 mins
    Mark Carlson, SNIA Technical Council Co-chair; Eric Hibbard, SNIA Security TWG Chair, Alex McDonald, SNIA CSTI Chair
    The Cloud Data Management Interface (CDMI™) International Standard is intended for application developers who are implementing cloud storage systems, and who are developing applications to manage and consume cloud storage. It documents how to access cloud storage namespaces and how to manage the data stored in these namespaces. In this webcast we’ll provide an overview of the CDMI standard and cover CDMI 2.0:

    •Support for encrypted objects
    •Delegated access control
    •General clarifications
    •Errata contributed by vendors implementing the CDMI standard

    After you watch the presentation, check out the Q&A blog: https://bit.ly/3a8ohPX
  • Fibre Channel Outlook - 2021 and Beyond Recorded: Dec 3 2020 59 mins
    Casey Quillin, Quillin Research; Rupin Mohan, HPE; Craig Carlson, Marvell; Mark Jones, Broadcom
    Gen 7, the newest generation of Fibre Channel, doubles performance to 64GFC with switches and HBAs now available in the market. But what does 2021 hold for the network protocol standard? What impact will NVMe over Fibre Channel have in the datacenter? Tune into this webcast to hear answers to these questions and more.

    Founder and principal market analyst Casey Quillin of Quillin Research, will provide his perspective on storage networking trends and will join FCIA experts as they share insights on the continued innovation of Fibre Channel and what datacenter managers can expect in 2021 and beyond.

    Attendees will be provided with a link to the latest edition of the 2020 Fibre Channel Solutions Guide, packed with additional technical information to help you navigate the networking landscape.

    Join us for a look at:
    •Storage networking trends
    •The features and timing of Fibre Channel technology migration reflected in the Fibre Channel Roadmap
    •The need for standards
    •Fibre Channel security standards

    After you watch the webcast, check out the Q&A blog: http://bit.ly/2PJ8uz3
  • How Video Analytics is Changing the Way We Store Video Recorded: Dec 2 2020 54 mins
    Kevin Cone, Intel; Glyn Bowden, HPE; Jim Fister, The Decision Place
    There is a new wave of cognitive services based on video and image analytics, leveraging the latest in machine learning and deep learning. In this webcast, we will look at some of the benefits and factors driving this adoption, as well as explore compelling projects and required components for a successful video-based cognitive service. This includes some great work in the open source community to provide methods and frameworks, some standards that are being worked on to unify the ecosystem and allow interoperability with models and architectures. Finally, we’ll cover the data required to train such models, the data source and how it needs to be treated.

    However, there are challenges in how we do this. Many archives were analog and tape based which doesn’t stand up well to mass ingestion or the back and forth of training algorithms. How can we start to define new architectures and leverage the right medium to make our archives accessible whilst still focusing on performance at the point of capture?

    We will discuss:

    •New and interesting use cases driving adoption of video analytics as a cognitive service
    •Work in the open source arena on new frameworks and standards
    •Modernizing archives to enable training and refinement at will
    •Security and governance where personal identifiable information and privacy become a concern
    •Plugging into the rest of the ecosystem to build rich, video centric experiences for operations staff and consumers

    After you watch the video, check-out the Q&A blog: https://sniacloud.com/video-analytics-qa/
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  • Live at: Jan 13 2021 6:00 pm
  • Presented by: Tom Coughlin, President, Coughlin Associates & SNIA CMSI Education Chair
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