Hi [[ session.user.profile.firstName ]]

We Met Online: IT & Marketing Partner to Drive Customer Focus & Revenue

Digital marketing, marketing automation, and SaaS operations have pulled today’s CMO into the arms of the CIO. Now, sharing a common interest in technology, IT and marketing have formed a surprising partnership to improve customer insight, revenue, and profitability.

Topics Covered:
- How to leverage marketing technology to redefine, improve, and advance customer focus
- Discover how cloud and the technology landscape enable digital marketing strategies, drive revenue, and unify business technology ecosystems
-Case study featuring Drew Martin, CIO, DriveCam who will share how his IT and CMO work together to increase revenue
- Advice on how to manage the rapidly evolving IT and marketing relationship
Recorded Jul 18 2013 61 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Mike Donadson, CMO, HOSTING | Charles Wiedenhoft, Dir. Strategic Planning, Red Door Interactive | Drew Martin, CIO, DriveCam
Presentation preview: We Met Online: IT & Marketing Partner to Drive Customer Focus & Revenue

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • Fibre Channel Cabling Apr 19 2018 5:00 pm UTC 75 mins
    Zach Nason, Data Center Systems, Greg McSorley, Amphenol-Highspeed, Mark Jones, Broadcom
    Looking for more cost-effective ways to implement fibre channel cabling? Learn why proper cabling is important and how it fits into data center designs. Join this webcast to hear FCIA experts discuss:
    - Cable and connector types, cassettes, patch panels and other cabling products
    - Variables in Fiber Optic and Copper Cables: Reflectance, Insertion Loss,
    Crosstalk, Speed/Length Limitations and more
    - Different variations of Structured Cabling in an environment with FC
    - Helpful tips when planning and implementing a cabling infrastructure within a SAN
  • File vs. Block vs. Object Storage Apr 17 2018 5:00 pm UTC 75 mins
    Mark Carlson, Toshiba, Alex McDonald, NetApp, Saqib Jang, Chelsio, John Kim, Mellanox
    File vs. Block vs. Object Storage

    When it comes to storage, a byte is a byte is a byte, isn’t it?

    One of the enduring truths about simplicity is that scale makes everything hard, and with that comes complexity. And when we’re not processing the data, how do we store it and access it?

    The only way to manage large quantities of data is to make it addressable in larger pieces, above the byte level. For that, we’ve designed sets of data management protocols that help us do several things: address large lumps of data by some kind of name or handle, organize it for storage on external storage devices with different characteristics, and provide protocols that allow us to programmatically write and read it.

    In this webcast, we'll compare three types of data access: file, block and object storage, and the access methods that support them. Each has its own use cases, and advantages and disadvantages; each provides simple to sophisticated data management; and each makes different demands on storage devices and programming technologies.

    Perhaps you’re comfortable with block and file, but are interested in investigating the more recent class of object storage and access. Perhaps you’re happy with your understanding of objects, but would really like to understand files better, and what advantages or disadvantages they have compared to each other. Or perhaps you want to understand how file, block and object are implemented on the underlying storage systems – and how one can be made to look like the other, depending on how the storage is accessed. Join us as we discuss and debate:

    Storage devices
    oHow different types of storage drive different management & access solutions
    oWhere everything is in fixed-size chunks
    oSCSI and SCSI-based protocols, and how FC and iSCSI fit in
    oWhen everything is a stream of bytes
    oNFS and SMB
    oWhen everything is a blob
    oHTTP, key value and RESTful interfaces
    oWhen files, blocks and objects collide
  • Customer Support through Natural Language Processing and Machine Learning Recorded: Feb 22 2018 60 mins
    Robin Marcenac, Sr. Managing Consultant, IBM, Ross Ackerman, Dir. Digital Support Strategy, NetApp, Alex McDonald, SNIA CSI
    Watson is a computer system capable of answering questions posed in natural language. Watson was named after IBM's first CEO, Thomas J. Watson. The computer system was specifically developed to answer questions on the quiz show Jeopardy! (where it beat its human competitors) and was then used in commercial applications, the first of which was helping with lung cancer treatment.

    NetApp is now using IBM Watson in Elio, a virtual support assistant that responds to queries in natural language. Elio is built using Watson’s cognitive computing capabilities. These enable Elio to analyze unstructured data by using natural language processing to understand grammar and context, understand complex questions, and evaluate all possible meanings to determine what is being asked. Elio then reasons and identifies the best answers to questions with help from experts who monitor the quality of answers and continue to train Elio on more subjects.

    Elio and Watson represent an innovative and novel use of large quantities of unstructured data to help solve problems, on average, four times faster than traditional methods. Join us at this webcast, where we’ll discuss:

    •The challenges of utilizing large quantities of valuable yet unstructured data
    •How Watson and Elio continuously learn as more data arrives, and navigates an ever growing volume of technical information
    •How Watson understands customer language and provides understandable responses

    Learn how these new and exciting technologies are changing the way we look at and interact with large volumes of traditionally hard-to-analyze data.

    After the webcast, check-out the Q&A blog http://www.sniacloud.com/?p=296
  • Dealing With The Big Data Explosion Recorded: Feb 15 2018 37 mins
    Kevin L. Jackson, CEO, GovCloud Network, LLC
    Cloud computing innovation will power enterprise transformation in 2018. Cloud growth is also driving a rapid rise in the big data storage market, exacerbating the enterprise challenge around storage cost and complexity.

    Join this webinar with Kevin L. Jackson, CEO, GovCloud Network LLC and globally recognized cloud computing thought leader. He will show how Cloud Storage 2.0 can be used to address this proliferation of real-time data from the web, mobile devices, social media, sensors, log files, and transactional applications, and how all of these are affecting today's data centers.
  • NVMe in the Data Center: Expanding Above and Beyond the Local Server Recorded: Feb 14 2018 32 mins
    Petros Koutoupis, Senior Platform Architect, IBM Cloud Object Storage
    NVMe adoption has taken the Data Center by storm. And while the technology has proven itself to outperform all other competing SSD implementation, it is still quite limited and restricted to the local server it is attached to. This is where NVMe Targets come into the picture. In this presentation, we will explore how NVMe devices can be exported across a network and attached to remote server nodes.
  • Storage Performance Benchmarking: Workloads Recorded: Feb 14 2018 57 mins
    Mark Rogov, Dell EMC, Chris Conniff, Dell EMC, Tim Lustig, Mellanox
    Benchmarking storage performance is both an art and a science. In this 5th installment of the SNIA Ethernet Storage Forum’s “Storage Performance Benchmarking” series, our experts take on optimizing performance for various workloads. Attendees will gain an understanding of workload profiles and their characteristics for common Independent Software Vendor (ISV) applications and learn how to identify application workloads based on I/O profiles to better understand the implications on storage architectures and design patterns. This webcast will cover:
    •An introduction to benchmarking storage performance of workloads
    •Workload characteristics
    •Common Workloads (OLTP, OLAP, VMware, etc.)
    •Graph fun!

    Spend Valentine’s Day with us. We think you’ll “love” this webcast!
  • 2018: Trends in Information Storage and Management Recorded: Feb 14 2018 49 mins
    Randy Kerns, Sr. Strategist, Evaluator Group
    There are many developments going on in the industry for storing and managing information. This webinar will cover the major trends, explaining the development and status as well as the potential impact on data center environments. Technologies such as advanced flash and storage class memory and enabling software and systems for digital transformation will be covered. Randy will give the industry analyst view of the trends and provide background on the maturity and adoption.
  • The Impact of Blockchain on Enterprise Storage and Data Security Recorded: Feb 14 2018 61 mins
    Ian Smith, CEO and Reuben Thompson, VP Technology, Gospel Technology
    Join this webcast with Ian Smith, CEO and Reuben Thompson, VP Technology at Gospel Technology, as they discuss:

    - Private enterprise blockchains vs public ecosystems (i.e. crypto)
    - Enabling data transactional trust without compromising speed
    - How blockchain can be used to store and protect data

    Gospel is an enterprise data platform built on blockchain, providing data storage for the distributed era, as well as enterprise data security and data breach avoidance.

    About the speakers:
    Ian is a serial entrepreneur and experienced enterprise technology executive, at one point holding a VP Product Management role for IBM Storage, and has been involved in solving some of the largest and most complex infrastructure and data problems in enterprise business.

    Reuben is responsible for all Gospel platform development and has extensive experience of managing large-scale software projects, scalable, distributed, service-oriented software architectures, and satisfying complex and divergent compliance requirements (FCA, PCI, etc).
  • Ep. 8 Using Splunk to Analyze Performance Metrics: Q&T SIG Talk Recorded: Feb 13 2018 18 mins
    Chris Trimper
    Using Splunk to Analyze Performance Metrics

    Chris Trimper will show you how to leverage Splunk for storing and analyzing performance data from LoadRunner. This allows for easy trending and possible collaboration with other application metrics stored in Splunk. We will also look at building self-service dashboards showing application performance metrics.

    You will be hearing about:

    • Introduction to Splunk
    • Process of preparing LR data for Splunk consumption
    • Building dashboards and performing analytics in Splunk

    Join us for the next upcoming SIG Talk on Tuesday, March 13, 2018: http://www.vivit-worldwide.org/events/EventDetails.aspx?id=1073255&group=.
  • Fibre Channel Performance: Congestion, Slow Drain, and Over-Utilization, Oh My! Recorded: Feb 6 2018 66 mins
    Ed Mazurek, Cisco, Earl Apellanes, Broadcom, David Rogers, Teledyne LeCroy
    Today's Fibre Channel SANs are tasked with reliably delivering huge amounts of data with almost zero latency in an environment with a large variance of end device capabilities. Fibre Channel is a lossless network protocol but what ramifications does that have? What is considered a good SAN design and what are best practices? What situations can lead to suboptimal performance? How can a device that is not performing well affect the performance of devices even on different parts of the SAN? Can a device that is returning credits without delay affect the SAN just like a device that is returning credits slowly?

    Get answers to these questions and more in this live FCIA webcast where you’ll learn:

    •How Fibre Channel achieves a lossless data delivery
    •The definition of "slow drain“
    •Basic slow drain indications and what they mean
    •“Over” Utilization - How a device that isn't "slow drain" by the typical definition can affect a SAN in a similar fashion as a slow drain device
    •How to prevent, Identify, and resolve performance problems

    After you watch the webcast, check-out the the FCIA Q&A blog http://bit.ly/2ouWq4b
  • FC vs. iSCSI Recorded: Jan 31 2018 63 mins
    Fred Knight, NetApp, John Kim, SNIA ESF Chair, Mellanox, Alex McDonald, SNIA ESF Vice Chair, NetApp
    In the enterprise, block storage typically handles the most critical applications such as database, ERP, product development, and tier-1 virtualization. The dominant connectivity option for this has long been Fibre Channel SAN (FC-SAN), but recently many customers and block storage vendors have turned to iSCSI instead. FC-SAN is known for its reliability, lossless nature, 2x FC speed bumps, and carefully tested interoperability between vendors. iSCSI is known for running on ubiquitous Ethernet networks, 10x Ethernet speed bumps, and supporting commodity networking hardware from many vendors.

    Because, FCoE also delivers increasing performance as Ethernet speeds increase – and, Fibre Channel also delivers increasing performance as FC speeds increase. Historically, FC delivered speed bumps at a more rapid interval (2x bumps), while Ethernet delivered their speed bumps at a slower pace (10x bumps), but that has changed recently with Ethernet adding 2.5G, 5G, 25G, 40G, and 50G to the traditional 1G, 10G, 100G timeline.

    As the storage world moves to more flash and other non-volatile memory, more cloud, and more virtualization (or more containers), it’s time to revisit one of the great IT debates: Should you deploy Fibre Channel or iSCSI? Attend this SNIA Ethernet Storage Forum webcast to learn:
    •Will Fibre Channel or iSCSI deliver faster performance? Does it depend on the workload?
    •How is the wire speed race going between FC and iSCSI? Does anyone actually run iSCSI on 100GbE? When will 128Gb Fibre Channel arrive?
    •Do Linux, Windows, or hypervisors have a preference?
    •Is one really easier [to install/manage] than the other, or are they just different?
    •How does the new NVMe over Fabrics protocol affect this debate?

    Join SNIA experts as they compare FC vs. iSCSI and argue in an energetic yet friendly way about their differences and merits of each.

    After you watch the webcast check out the Q&A blog http://sniaesfblog.org/?p=680
  • Multi-Cloud Storage: Addressing the Need for Portability and Interoperability Recorded: Dec 12 2017 43 mins
    John Webster, Senior Partner, Evaluator Group, Mark Carlson, SNIA CSI Co-Chair, Alex McDonald, SNIA CSI Chair
    In a recent survey of enterprise hybrid cloud users, the Evaluator Group saw that nearly 60% of respondents indicated that lack of interoperability is a significant technology-related issue that they must overcome in order to move forward. In fact, lack of interoperability was chosen above public cloud security and network security as significant inhibitors. This webcast looks at enterprise hybrid cloud objectives and barriers with a focus on cloud interoperability within the storage domain and the SNIA’s Cloud Storage Initiative to promote interoperability and portability of data stored in the cloud.
  • Unprotected Files on a Public Cloud Server: Live Panel on the NSA Data Leak Recorded: Dec 8 2017 59 mins
    Chris Vickery, George Crump, David Linthicum, Charles Goldberg, Mark Carlson
    Public, private and hybrid cloud are nothing new, but protecting sensitive data stored on these servers is still of the utmost concern. The NSA is no exception.

    It recently became publicized that the contents of a highly sensitive hard drive belonging to the NSA (National Security Agency) were compromised. The virtual disk containing the sensitive data came from an Army Intelligence project and was left on a public AWS (Amazon Web Services) storage server, not password-protected.

    This is one of at least 5 other leaks of NSA-related data in recent years. Not to mention the significant number of breaches and hacks we’ve experienced lately, including Yahoo!, Equifax, WannaCry, Petya, and more.

    The culprit in this case? Unprotected storage buckets. They have played a part in multiple other recent exposures, and concern is on the rise. When it comes to storing data on public cloud servers like AWS, Azure, Google Cloud, Rackspace and more, what are the key responsibilities of Storage Architects and Engineers, CIOs and CTOs to avoid these types data leaks?

    Tune in with Chris Vickery, Director of Cyber Risk Research at UpGuard and the one who discovered the leak, along with George Crump, Chief Steward, Storage Switzerland, David Linthicum, Cloud Computing Visionary, Author & Speaker, Charles Goldberg, Sr. Director of Product Marketing, Thales e-Security, and Mark Carlson, Co-Chair, SNIA Technical Council & Cloud Storage Initiative, for a live panel discussion on this ever-important topics.
  • FCIP (Extension): Data Protection and Business Continuity Recorded: Dec 7 2017 59 mins
    Rupin Mohan, Director R&D, SAN Chief Technologist, HPE, Mark Detrick, Director, Extension Principal Architect, Brocade
    Businesses today rely heavily on their data. Disaster may strike anywhere and occurs in many shapes and sizes. Transporting data over significant distance beyond the reach of a threatening event preserves data so organizations can rapidly recover in the event of a site going down.

    This makes deploying a disaster recovery infrastructure between data centers with fast, continuous, and easy replication of mission-critical data to anywhere in the world essential.
    Fibre Channel over IP (FCIP), often referred to as “Extension,” is used to connect SANs across distance using IP networks. FCIP is commonly used for Remote Data Replication (RDR) between Enterprise Storage Arrays and Remote Tape applications, for the purpose of Business Continuance via Disaster Recovery (BC/DR).

    Join storage technology and industry experts as they discuss their experience and deployment knowledge in:

    •Best known methods for deployment with extension architectures, extension in routed topologies, and performance optimization for remote replication
    •Industry best practices: topologies to achieve high-availability goals, advantages in trunking, encryption, etc…
    •Customer examples and use cases of a variety of critical production environments ranging from SMBs to the largest most demanding enterprises and government institutions

    After you watch the webcast, check out our Q&A blog: http://fibrechannel.org/fcip-extension-questions-and-their-answers/
  • Multi-cloud Primary Storage: Avoid lock-in while shifting apps to the cloud Recorded: Nov 15 2017 54 mins
    Senior Analysts Jeff Kato and Jeff Byrne
    As the result of extensive primary end-user and multi-vendor research, including responses from 700+ IT decision makers, Taneja Group has learned that an increasing number of organizations are more motivated than ever before to move their applications in the cloud. However, they prefer to easily move those applications between on-premises and multiple clouds without having to modify the underlying storage infrastructure.

    Join us as we unpack this emerging market category along with SoftNAS, one of the vendors at the forefront of this trend.

    In this webinar we’ll cover:

    • How multi-cloud primary storage can span multiple cloud environments and mitigate the risk of moving to the public cloud

    • Lifting and shifting applications to a single public cloud or multiple public clouds without re-engineering the applications

    • Why the SoftNAS Cloud Data Platform enables enterprise on-premises file services to be collocated in public clouds

    About your hosts:
    Taneja Group’s Senior Analysts Jeff Kato and Jeff Byrne will discuss the research behind the Taneja Group’s Multi-Cloud Primary Storage market category. They will be joined by Rick Braddy, Founder, CEO and CTO at SoftNAS, who will describe how the SoftNAS Cloud Data Platform provides the best pathway to shift applications among on-premises, AWS, and Azure clouds.
  • Transactional Models & Their Storage Requirements Recorded: Oct 31 2017 63 mins
    Alex McDonald, SNIA-ESF Vice Chair, NetApp, J Metz, SNIA Board of Directors, Cisco
    We’re all accustomed to transferring money from one bank account to another; a credit to the payer becomes a debit to the payee. But that model uses a specific set of sophisticated techniques to accomplish what appears to be a simple transaction. We’re also aware of how today we can order goods online, or reserve an airline seat over the Internet. Or even simpler, we can update a photograph on Facebook. Can these applications use the same models, or are new techniques required?

    One of the more important concepts in storage is the notion of transactions, which are used in databases, financials, and other mission critical workloads. However, in the age of cloud and distributed systems, we need to update our thinking about what constitutes a transaction. We need to understand how new theories and techniques allow us to undertake transactional work in the face of unreliable and physically dispersed systems. It’s a topic full of interesting concepts (and lots of acronyms!). In this webcast, we’ll provide a brief tour of traditional transactional systems and their use of storage, we’ll explain new application techniques and transaction models, and we’ll discuss what storage systems need to look like to support these new advances.

    And yes, we’ll explain all the acronyms and nomenclature too.

    You will learn:

    •A brief history of transactional systems from banking to Facebook
    •How the Internet and distributed systems have changed and how we view transactions
    •An explanation of the terminology, from ACID to CAP and beyond
    •How applications, networks & particularly storage have changed to meet these demands

    After watching, check out our webcast Q&A blog http://sniaesfblog.org/?p=662
  • SNIA's New 100-Year Archive Survey: Ten Years Later Recorded: Oct 17 2017 60 mins
    Thomas Rivera, SNIA-DPCO Co-Chair; Sam Fineberg, SNIA LTR TWG Co-chair; Bob Rogers, CTO, Application Matrix
    Ten years ago, the SNIA 100-Year Archive Task Force developed a survey with the goal to determine the requirements for long-term digital information retention in the data center - requirements needed to frame the definition of best practices and solutions to the retention and preservation problems unique to large,scalable data centers.

    Now in 2017, SNIA presents a new survey developed to assess the following details:

    1. Who needs to retain long term information
    2. What information needs to be retained and for how long
    3. If organizations are able to meet their retention needs
    4. How long term information is stored, secured and preserved

    Join us as we see where we were and where we need to be in the preservation and retention of data.
  • Disruption of the file storage market: Extending file storage to the cloud Recorded: Oct 11 2017 43 mins
    Taneja Group Senior Analysts Jeff Kato & Jeff Byrne with Qumulo Senior Product Manager Justin Mahood
    In over 400 interviews with IT decision makers, the Taneja Group learned that an increasing number of organizations want not just to store files in the cloud, but to easily move those files between the cloud and on-premise.

    In response, the Taneja Group has identified an emerging set of storage products they call “multi-cloud primary storage” that can span multiple environments. One of the vendors at the forefront of this trend is Qumulo, whose “universal-scale storage” product, Qumulo File Fabric (QF2), allows cloud instances and computing nodes on standard hardware to work together to form a single, unified file fabric.

    Join Taneja Group Senior Analysts Jeff Kato and Jeff Byrne as they discusses the research behind the Taneja Group’s Multi-Cloud Primary Storage report. They will be joined by Qumulo employee Justin Mahood, who will describe why the “universal-scale” of QF2 is the best way to store files in the cloud and on-premise.
  • Long-Distance Fibre Channel Recorded: Oct 10 2017 57 mins
    Mark Allen, Storage Networking Senior Manager, Cisco, J Metz, FCIA Board, Cisco
    As people learn more about Fibre Channel and are curious about NVMe over Fibre Channel (FC-NVMe), more questions arise that relate to how storage solutions are going to be affected by the new technology. Perhaps the least understood aspect of storage networks involves distance solutions, and so FCIA has decided to tackle this issue next.

    In this webinar you will learn:

    •How does Fibre Channel work over distances?
    •What are some of the limitations of distance?
    •What happens when you are using FC-NVMe?
    •What special equipment do you need?

    Come spend time with FCIA and speaker Mark Allen, Technical Marketing Engineer Manager for Cisco, to learn how to understand and plan for distance solutions using Fibre Channel.
  • Everything You Wanted to Know About Storage - Cyan: Storage Management Recorded: Sep 28 2017 57 mins
    Richelle Ahlvers, Broadcom, Mark Rogov, Dell EMC, Alex McDonald, NetApp, J Metz, Cisco
    Storage can be something of a “black box,” a monolithic entity that is at once mysterious and scary. That’s why we created “The Everything You Wanted To Know About Storage But Were Too Proud to Ask” webcast series. So far, we’ve explored various and sundry aspects of storage, focusing on “the naming of the parts.” Our goal has been to break down some of the components of storage and explain how they fit into the greater whole.

    This time, however, we’re going to open up Pandora’s Box and peer inside the world of storage management, uncovering some of the key technologies that are used to manage devices, storage traffic, and storage architectures. In particular, we’ll be discussing:

    •Storage networking management protocols
    •SMI-S – The bread-and-butter of vendor-neutral storage management
    •SNIA Swordfish – The new storage management solution gaining widespread momentum
    •Software-Defined Storage – the catch-all term for storage that includes architectures and management

    There’s so much to say on each of these subjects we could do a full webcast on any one of them, but for a quick overview of many of the technologies that affect storage in one place, we think you will find your time has been well spent.

    Check out the Q&A blog from this webcast http://sniaesfblog.org/?p=658
The hottest topics for storage and infrastructure professionals
The Enterprise Storage channel has the most up-to-date, relevant content for storage and infrastructure professionals. As data centers evolve with big data, cloud computing and virtualization, organizations are going to need to know how to make their storage more efficient. Join this channel to find out how you can use the most current technology to satisfy your business and storage needs.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: We Met Online: IT & Marketing Partner to Drive Customer Focus & Revenue
  • Live at: Jul 18 2013 4:00 pm
  • Presented by: Mike Donadson, CMO, HOSTING | Charles Wiedenhoft, Dir. Strategic Planning, Red Door Interactive | Drew Martin, CIO, DriveCam
  • From:
Your email has been sent.
or close