Want to earn these three letters - ROI? Focus on these two - UX!

Presented by

Jeff Wallace, President/Founder, Global Kinetics; Anand Ramachandran, VP of Strategy, NTT Innovation Institute

About this talk

Over the course of the past two decades, the debate over what makes for an engaging digital customer experience has been an ongoing conversation - over and over, anywhere and everyplace. As we dive deeper into the worlds of the Internet of Things, Enterprise Mobility and overall Digital Transformation, understanding how to best engage users is critical. If you subscribe to our philosophy, that user experience drives user adoption and user adoption drives ROI, then without a doubt, the best opportunity to earn ROI on such investments is to pay close attention to creating a compelling user experience. We'll discuss such topics specifically as they relate to these technologies.

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