App Store Optimisation across the Android and Apple app stores.

Presented by

David Copeland

About this talk

With over 1,000,000 apps in Apple's app store alone, getting your app seen amongst all the competing apps is an increasingly important and specialist activity, even apps that don't compete with you on a product level compete in search results. Forrester research shows that over 63% of apps are discovered through organic app store search alone, and over 75% of apps are downloaded with no prior knowledge of the app's existence. Smart Phone and Tablet search behaviours are changing, we've seen a 6% year on year decline in Google Search via mobile, but a staggering 1,000%+ increase in app store browsing. Big brands can no longer rely on customers searching for them by brand, customers increasingly use app stores to search for products like Linen as opposed to the retailers like John Lewis who might supply them. This webinar seeks to introduce you to the key challenges, and how they can be overcome by focussing on getting the best out of the app store ecosystem.

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