Deliver More Data-Driven Conversions from Your Digital Advertising

Presented by

Jeff Cotrupe, Frost & Sullivan, Tibor Mozes, Arrivalist and Steve Sarsfield, Micro Focus Vertica

About this talk

Join us for this complimentary webcast and learn about trends in big data analysis for advertisers and ad agencies. We’ll show you how it’s done inside one agency and how cutting-edge advertisers rely on Vertica to fly through analysis of huge amounts of data. This webcast will feature: • Jeff Cotrupe, Analyst, Frost & Sullivan – talking about trends in digital advertising and how you can derive rapid analytic insights from your advertising clickstreams and campaign data • Tibor Mozes, CTO Arrivalist – sharing his practical knowledge on how he achieved success in analyzing massive amounts of click-stream data • Steve Sarsfield, Product Marketing Director, Vertica - sharing details on the secret sauce behind big data analytics with Vertica See how you can use Vertica for Big Data Analytics to deliver more tangible results from your digital advertising.

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The Vertica Unified Analytics Platform is built to handle the most demanding analytic use cases and is trusted by thousands of leading data-driven enterprises around the world, including Etsy, Bank of America, Intuit, Uber, and more. Based on a massively scalable architecture with a broad set of analytical functions spanning event and time series, pattern matching, geospatial, and built-in machine learning capability, Vertica enables data analytics teams to easily apply these powerful functions to large and demanding analytical workloads. Vertica unites the major public clouds and on-premises data centers, as needed, and integrates data in cloud object storage and HDFS without forcing any data movement. Available as a SaaS option, or as a customer-managed system, Vertica helps teams combine growing data siloes for a more complete view of available data. Vertica features separation of compute and storage, so teams can spin up storage and compute resources as needed, then spin down afterwards to reduce costs.