Machine Learning & Geolocation data analytics: Enrich, Visualise and Predict

Presented by

Francesco Gianferrari Pini, Founder, Quantyca Italy and Carlo Arioli, EMEA Marketing Manager, Micro Focus

About this talk

Join us for this Webinar to see a live demo – powered by the Vertica 9 Advanced Analytics Platform – that combines in-database geospatial functions with Machine Learning algorithms to increase the efficacy of business analytics for Retail and B2B Marketing. By following our complete data science workflow, learn how you can extract new key insights by applying predictive analytics to a blend of classical business-rich data from a corporate data warehouse with new detailed localization data gathered from mobile applications and from IoT sensors. In this session, Quantyca will show you: • A live demo of predictive analytics on a real, complex GPS data set, containing all the taxi rides in the city of Oporto • An end-to-end data science workflow, from the business problem statement to model synthesis of and their accuracy evaluation • The development of temporal and geospatial analytics on classical logistics and marketing problems • An understanding of the underlying business due to graphical visualizations of the model results and the integration of Vertica in-database analytics with self-service BI tools

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The Vertica Unified Analytics Platform is built to handle the most demanding analytic use cases and is trusted by thousands of leading data-driven enterprises around the world, including Etsy, Bank of America, Uber, and more. Based on a massively scalable architecture with a broad set of analytical functions spanning event and time series, pattern matching, geospatial, and built-in machine learning capability, Vertica enables data analytics teams to easily apply these powerful functions to large and demanding analytical workloads. Vertica unites the major public clouds and on-premises data centers, as needed, and integrates data in cloud object storage and HDFS without forcing any data movement. Available as a SaaS option, or as a customer-managed system, Vertica helps teams combine growing data siloes for a more complete view of available data. Vertica features separation of compute and storage, so teams can spin up storage and compute resources as needed, then spin down afterwards to reduce costs.