4 Steps to Drive Customer Lifetime Value & Gain Real-Time Behavior Intelligence

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Presented by

Yaacov Ben-Yaacov, CEO, Catch Media

About this talk

In today’s competitive content services space (including music, OTT, eBooks and other licensed content), traditional telcos, content owners and content distributors must compete with the likes of Netflix, Amazon, Facebook and other new economy companies to attract and retain customers. Join our latest Data Disruptors webcast to hear how Catch Media is helping traditional players drive revenue and gain deep customer insights so they can compete in the new world of cord-cutting and over the top and digital content technologies. Yaacov Ben-Yaacov, CEO of Catch Media, will show how his company enables content owners and distributors to achieve 50%+ increase in engagement through the segmentation of end consumers into distinct audiences that can be targeted in near real-time with messaging and recommendations personalized to their content consumption behavior. On this webcast you’ll learn: • Key market trends and challenges facing traditional telcos, pay TV operators, digital content service providers and content owners • 4 steps needed to engage consumers, drive lifetime value and increase revenue • Why Catch Media chose Vertica for scale, performance, and flexibility • How businesses that embed Vertica can deliver higher value to customers

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The Vertica Unified Analytics Platform is built to handle the most demanding analytic use cases and is trusted by thousands of leading data-driven enterprises around the world, including Etsy, Bank of America, Intuit, Uber, and more. Based on a massively scalable architecture with a broad set of analytical functions spanning event and time series, pattern matching, geospatial, and built-in machine learning capability, Vertica enables data analytics teams to easily apply these powerful functions to large and demanding analytical workloads. Vertica unites the major public clouds and on-premises data centers, as needed, and integrates data in cloud object storage and HDFS without forcing any data movement. Available as a SaaS option, or as a customer-managed system, Vertica helps teams combine growing data siloes for a more complete view of available data. Vertica features separation of compute and storage, so teams can spin up storage and compute resources as needed, then spin down afterwards to reduce costs.