Simpli.fi delivers advertising insights on billions of streaming bid messages

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Presented by

Jeff Swanner, Data Engineer, Simpli.fi and Ben Smith, Senior Product Marketing Manager, Vertica

About this talk

Simpli.fi is a leading programmatic advertiser trusted by the largest ad buyers to localize ad targeting and content, deliver performance on high volumes of localized campaigns, and provide deep insights on their dynamic audiences. To deliver these insights, Simpli.fi developed a data analytics platform capable of handling hundreds of millions, to billions of bid messages streaming in each hour and transforming that data into timely, dynamic information available through their customer application. Join our latest Data Disruptors webcast to hear Jeff Swanner, Data Engineer at Simpli.fi, describe how his organization is using Vertica alongside Kafka, Spark, Looker and other tools to effectively manage the flow of real-time data needed to target ad impressions across numerous audience dimensions and advertising exchanges. The webcast will cover: • The role data plays in delivering data-driven advertising insights to Simpli.fi’s customers • The platforms and tools contributing to Simpli.fi’s data stack and data warehouse implementation • How Kafka, Spark, Vertica and Looker are integrated to manage the flow of data from initial data streaming, to transformation, analysis and dashboard visualization • The advantages of using Vertica for highly scalable data loading, tuning and querying

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The Vertica Unified Analytics Platform is built to handle the most demanding analytic use cases and is trusted by thousands of leading data-driven enterprises around the world, including Etsy, Bank of America, Uber, and more. Based on a massively scalable architecture with a broad set of analytical functions spanning event and time series, pattern matching, geospatial, and built-in machine learning capability, Vertica enables data analytics teams to easily apply these powerful functions to large and demanding analytical workloads. Vertica unites the major public clouds and on-premises data centers, as needed, and integrates data in cloud object storage and HDFS without forcing any data movement. Available as a SaaS option, or as a customer-managed system, Vertica helps teams combine growing data siloes for a more complete view of available data. Vertica features separation of compute and storage, so teams can spin up storage and compute resources as needed, then spin down afterwards to reduce costs.