Pharma Marketing Analytics Team Simplifies Operational Data Science
David Nicholson-Jones, Analytics Architect, REDPHARMA and Paige Roberts, Open Source Relations Manager, Vertica
About this talk
REDPHARMA needed to optimise team resources and deliver top tier business analytics at speed. A core business requirement was simplifying data warehouse processes to gather and enrich data from across 4000+ pharmacies in Belgium.
Join the latest Data Disruptors webcast, to learn how REDPHARMA took the tough task of pharmaceutical marketing analytics to the Cloud with Vertica, while keeping costs and complexities under control.
OpenText has completed the purchase of Micro Focus, including Vertica. Our combined expertise expands our analytics offerings to help customers confidently scale analytics to the largest and most demanding workloads for the fastest predictive insights available on the market.…