In this two-part video, Vertica General Manager Colin Mahony explains how the Vertica addresses key market trends, including 1. explosive data growth; 2. use of the cloud, and 3. the growing popularity of machine learning for predictive analytics. He explores how customers are using Vertica as they exemplify these trends and meet the challenges they present. In the second half, Vertica Vice President Joy King explains the Unified Analytics Warehouse, Vertica’s mission to enable all analytics teams – with both business intelligence and data science goals – to access data wherever it lives, without excessive data movement or ETL processes.