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BNP Paribas accélère l’adoption du « data-driven marketing »

Le « data-driven marketing » ou marketing piloté par les données s’appuie sur le croisement d’informations (data) internes, externes, historiques et dynamiques permettant aux acteurs du marketing de mieux piloter leurs campagnes.
Une approche maîtrisée permet d’accroître les performances et la satisfaction client tout en rationalisant les coûts. Un alignement des équipes, des processus et le choix des bon outils sont les piliers d’une stratégie réussie.

Rejoignez Walid Hanachi, head of analytics acceleration chez BNP Paribas à l’occasion de ce webinar afin de découvrir :

• Le contexte BNP Paribas Personal Finance avant accélération du « data-driven marketing »
• Pourquoi la combinaison Vertica / Dataviz permet d’accéder aux bonnes données, au bon moment dans un format attractif pour rendre les équipes marketing plus agile
• Les détails du déploiement et l’organisation de la plateforme data
• Les usages de la data appliqués au marketing
• Les perspectives d’évolution autour de la data
Recorded Mar 11 2021 38 mins
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Presented by
Walid Hanachi, BNP Paribas; Steven Balzan, Mydral; Francois Guerin, Vertica
Presentation preview: BNP Paribas accélère l’adoption du « data-driven marketing »

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    Walid Hanachi, BNP Paribas; Steven Balzan, Mydral; Francois Guerin, Vertica
    Le « data-driven marketing » ou marketing piloté par les données s’appuie sur le croisement d’informations (data) internes, externes, historiques et dynamiques permettant aux acteurs du marketing de mieux piloter leurs campagnes.
    Une approche maîtrisée permet d’accroître les performances et la satisfaction client tout en rationalisant les coûts. Un alignement des équipes, des processus et le choix des bon outils sont les piliers d’une stratégie réussie.

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    • Le contexte BNP Paribas Personal Finance avant accélération du « data-driven marketing »
    • Pourquoi la combinaison Vertica / Dataviz permet d’accéder aux bonnes données, au bon moment dans un format attractif pour rendre les équipes marketing plus agile
    • Les détails du déploiement et l’organisation de la plateforme data
    • Les usages de la data appliqués au marketing
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    Join our webinar presentation and demo to learn how AutoML at scale using H2O.ai & Vertica enables you to retain your customers and increase profits with Auto-ML to dynamically act on the right customer, at the right time through the right channel.

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    Vertica is the Unified Analytics Warehouse designed for big data that allows you to run your queries and analytics without any compromise in terms of high-concurrency, speed and scalability, and is infrastructure-agnostic.

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  • Title: BNP Paribas accélère l’adoption du « data-driven marketing »
  • Live at: Mar 11 2021 10:00 am
  • Presented by: Walid Hanachi, BNP Paribas; Steven Balzan, Mydral; Francois Guerin, Vertica
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