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Highlights: Marketo User Summit 2013

Sad the Marketo User Summit is over? Check out some highlights from the event.
Recorded May 2 2013 3 mins
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Presentation preview: Highlights: Marketo User Summit 2013

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  • How to Get Noticed: A Guide to Eye-Catching Emails Recorded: Jan 22 2015 25 mins
    Jessica Langensand, Marketing Programs Manager, Marketo
    Join Jessica as she breaks down what it takes to create actionable email content. She'll cover the new rules of email promotions, what the customer wants to see in their inbox, best practices for A/B testing, and the 4 must-haves for a successful email.
  • Engaging Content Marketing: A Strategy You Can Stick To Recorded: Dec 23 2014 46 mins
    Heidi Bullock, VP Demand Generation, Marketo
    In today's digital world, customer's are bombarded with 2,900 marketing messages a day. As a marketer, how do you make sure that your message stands out?

    Content marketing helps your brand break through the noise, but also reduces the risk for your buyer by providing great content for them to research and learn from.

    Join Heidi as she explores everything you need to succeed in your content marketing strategy, from top of funnel to the bottom.
  • Marketing Automation Clinic Recorded: Dec 4 2013 53 mins
    Jon Miller, VP of Marketing and Co-Founder, Marketo
    Do you want to exponentially increase your marketing results in 2014 but you're not sure where to turn for an expert diagnosis? Are you currently using an email service provider but wish to explore alternatives for better results? Don't worry. The doctor is in.

    Join Jon Miller, VP of Marketing and Co-founder of Marketo, for a fun and informative marketing automation clinic. You'll get the prescription you need for evaluating marketing automation platforms as well as best practices for maximizing its impact on your marketing efforts.

    You won’t want to miss this clinic if you are:
    -Setting goals for 2014 and need to give your programs a makeover
    -Evaluating marketing automation platforms
    -Currently using an email service provider
  • Mobile First: 5 Tips for Integrating Mobile with Marketing Automation Recorded: Nov 7 2013 54 mins
    Eric Kim, VP, Modo Labs; Eric Hollebone, Director of Marketing, Algonquin College; Travis Kaufman, Evangelist, Marketo
    Let’s face it - mobile devices are here to stay and have been adopted everywhere, from college campuses to corporate outbound marketing. According to a recent study by the Mobile Marketing Association, nearly 70% of the “mobile mostly” generation almost exclusively visits websites on mobile devices. This percentage significantly changes the marketing mix for companies of all sizes as they scramble to build mobile solutions that increase their reach and trump competitors.

    In this live webinar, Algonquin College will show you how they leveraged Modo Labs, a rapid-publish mobile software, and Marketo to develop and update media-rich communications with prospective students in real-time. You will also discover:

    •What it means to be "mobile first" and why you should care
    •How adding mobile into your marketing mix improves the buyer experience
    •How to directly link your mobile websites and native apps with Marketo
    •Best practices for adding and updating content within your mobile apps
  • How to Drive Relevant, Strategic Conversation with Email Marketing Recorded: Sep 17 2013 59 mins
    Jon Miller, VP of Marketing, Marketo; DJ Waldow, Digital Marketing Evangelist, Marketo
    Information is abundantly, overwhelmingly available. As a result, today's buyer is more empowered and harder to persuade. To cut through the noise and capture your audience's attention, you need to elevate your email strategy with messages that resonate.

    Join us for this live webinar where Jon Miller (VP Marketing and Co-founder, Marketo) and DJ Waldow (Digital Marketing Evangelist, Marketo) will discuss tips and techniques to create engaging email marketing, including how to:

    · Implement the latest techniques in email deliverability
    · Create great email content, subject lines, and from names
    · Measure and optimize engagement
    · Prove marketing’s impact on revenue


    Jon Miller, VP Marketing and Co-founder, Marketo

    Jon leads strategy and execution for all aspects of Marketo's communications, thought leadership, and content marketing programs. Before co-founding Marketo, Jon was VP Product Marketing at Epiphany and held positions at Exchange Partners and Gemini Consulting. He is executive editor of the popular Marketo Marketing Blog, and author of the comprehensive handbooks, The Definitive Guide to Marketing Metrics and Analytics and The Definitive Guide to Marketing Automation. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Follow Jon on Twitter: @jonmiller.

    DJ Waldow, Digital Marketing Evangelist, Marketo

    DJ is Marketo's Digital Marketing Evangelist. He is also a writer, blogger, speaker, and co-author of The Rebel’s Guide to Email Marketing. He has spent more than 8 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and—on occasion—break some of the “best practice” rules. Follow DJ on Twitter: @djwaldow.
  • Engagement Marketing: Creating Conversations That Cut Through the Noise Recorded: Aug 15 2013 43 mins
    Matt Zilli, Sr. Product Marketing Manager, Marketo
    Your prospects have their marketing shields up. How do you, as a marketer, cut through the noise and engage potential customers? The answer is through engagement marketing, which fosters direct relationships with prospects and customers through “dialogue.” In order for a dialogue to occur, however, marketers must not only "speak" to individuals, but they must also be able to effectively "listen." Much like a conversation, this two-way communication is not easily ignored, and is typically more effective at building direct relationships with your prospects and customers alike.

    Join us for an eye-opening webinar on this increasingly relevant marketing topic, and learn how to use these techniques for more effective, engaging marketing. We’ll explore:

    - What engagement marketing is
    - How dialogues are created
    - The importance of taking the dialogue across channels
    - The unique benefits of engagement marketing
    - Examples of engagement marketing at work
  • Integrated Demand Generation: Top Tips for Marketers Who Need to do it All Recorded: May 9 2013 37 mins
    Heidi Bullock, Director of Demand Generation, Marketo
    Demand generation is not for the faint of heart. Integrated marketing is even harder – being able to efficiently create, execute, and optimize demand gen programs across multiple channels that stay aligned with business strategy, and prove their ROI is tough work. This session will provide actionable tips and strategies that you’ll be able to immediately implement to optimize both the inbound and outbound programs in your demand generation mix. Find out how to work cross channel, leverage social marketing, and develop a framework to evaluate all your marketing programs.

    About Heidi:
    Heidi Bullock is currently the Director of Demand Generation at Marketo. Heidi has over 10 years of B2B marketing experience in high tech companies.
  • Inside the Marketing Nation Recorded: May 2 2013 3 mins
    Marketing Thought Leaders
    The marketing nation is the epitome of cool. View to learn why.
  • Highlights: Marketo User Summit 2013 Recorded: May 2 2013 3 mins
    Marketing Thought Leaders
    Sad the Marketo User Summit is over? Check out some highlights from the event.
  • How to Optimize Your Social Channels for Lead Generation Recorded: Jan 10 2013 46 mins
    Jason Miller, Social Media Strategist, Marketo
    Social media is vital for branding and generating buzz, but are your social channels generating leads? Learn proven tactics and strategies for optimizing each of your social media channels and turn your business’s collective social presence into a lead generating machine.
Thought leadership from Marketo.
Thought leadership from Marketo, a marketing automation company.

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  • Live at: May 2 2013 8:00 pm
  • Presented by: Marketing Thought Leaders
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