Boxing and Unpacking Content For A Digital Migration

Presented by

David Hobbs, David Hobbs Consulting

About this talk

Website improvement projects are often undertaken because they come with the promise of dramatically increasing business results. The way in which we tackle these projects—and the approaches we choose to use—determine whether our efforts will yield improvements or not. Migrating web content from one system to another can be challenging. To be successful—and to get the results we seek—it’s best to start with a plan. Join me, Scott Abel, The Content Wrangler, and my guest, David Hobbs, for a free, one-hour webinar designed to help you plan for a website content migration. Attend this session to discover why web content migration planning should start from the perspective of quality. Learn why boxing—and unpacking—content can help us achieve desired results. And, find out why, unlike a house move, we often need to unpack the content during a content migration project. ABOUT OUR GUEST David Hobbs helps organizations that want higher-impact digital presences, especially those ready to take on silos and otherwise disconnected site visitor experiences. These types of complex, high-impact changes require early visioning and buy-in (a “build it and they will come” approach won’t work). David works with organizations on early strategy as well as how to achieve the content needed on the new site (including migration and rollout planning). David has a Master’s in Computer Science and started his career as a C programmer. Before the web took off, David lived in a mud hut in Chad working with trash-collection and water-distribution system community groups.

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Our webinars help you maximize the effectiveness of your content and meet your business needs. Join us for a range of topics essential to enterprise content professionals. From the smallest detail (metadata, terminology) to the biggest picture (personalization, artificial intelligence, digital transformation), our webinars provide expert guidance and practical steps you can take today to get the most ROI from your content tomorrow.