Blueprint for Success: Selecting Technologies To Manage Global Content

Presented by

Andrew Lawless, President, Team Lawless

About this talk

Are you confused about the many options for managing global content between your content management system, marketing automation platform, and translation technology? And most importantly, are you concerned about the impact on the user experience for both the content manager and in-country reviewer? Imagine yourself in a work environment where you can focus on everything that matters when managing global content. All the clutter is gone. No cutting and pasting of language content. No emails. No PDF reviews. No quality complaints from your in-country offices. Instead, you give all your attention to developing strategies, new product introductions, and innovating your processes. Join me, Scott Abel, The Content Wrangler, and my guest, Andrew Lawless, for a free, one-hour webinar designed to help you select the right tools to manage global content efficiently and effectively. Attendees will learn a technology selection planning exercise that provides complete clarity on how to automate global content production from end-to-end. You'll discover the key solutions for a fully automated localization process from content authoring to translation, in-context review and publishing. Equally important, you will hold in your hands a technology blueprint for success. ABOUT OUR GUEST Andrew Lawless is a best-selling author and leading consultant to US businesses that generate $2.4 trillion of revenue each year by selling their services and products abroad. Andrew teaches masters programs on localization project management at University of Maryland and launched Lawless Guides, an online learning platform that provides training to managers of international products, projects and programs.

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Our webinars help you maximize the effectiveness of your content and meet your business needs. Join us for a range of topics essential to enterprise content professionals. From the smallest detail (metadata, terminology) to the biggest picture (personalization, artificial intelligence, digital transformation), our webinars provide expert guidance and practical steps you can take today to get the most ROI from your content tomorrow.