Watch Your Words: The Personalization Paradox #1

Presented by

Val Swisher

About this talk

Join Val Swisher, CEO of Content Rules, to learn how even the smallest building block of content -- a single word -- can have a big impact on how personalizable your content is. If you’re not paying attention to terminology, you simply cannot provide the seamless experience your customers want to have. In this webinar, you will learn: How enterprise terminology impacts personalized content What terms to manage Methods for effective terminology management

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Our webinars help you maximize the effectiveness of your content and meet your business needs. Join us for a range of topics essential to enterprise content professionals. From the smallest detail (metadata, terminology) to the biggest picture (personalization, artificial intelligence, digital transformation), our webinars provide expert guidance and practical steps you can take today to get the most ROI from your content tomorrow.