Understanding the Personalization Paradox

Presented by

Val Swisher, Patrick Bosek, and Trey DeGrassi

About this talk

We chat with Val Swisher, CEO of Content Rules, about the need to standardize content in order to personalize it. As co-author of the forthcoming book, "The Personalization Paradox: How Standardized Content Leads to Personalized Experiences," Swisher has a lot to say about personalizing content. We'll chat with her about how we can accomplish personalization of our content and provide the content experiences our prospective and existing customers desire and deserve. Coffee & Content is brought to you by The Content Wrangler and Heretto.

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