Coffee and Content: Understanding the (Content) Personalization Paradox

Presented by

Guest: Val Swisher with Hosts: Patrick Bosek and Scott Abel

About this talk

Join us for a chat with global content strategy expert, Val Swisher, to discover the secret to personalizing content experiences at scale. You'll leave the show with a clear understanding of why content standardization is required to deliver individualized experiences at scale. Coffee and Content is brought to you by The Content Wrangler and Heretto.

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Our webinars help you maximize the effectiveness of your content and meet your business needs. Join us for a range of topics essential to enterprise content professionals. From the smallest detail (metadata, terminology) to the biggest picture (personalization, artificial intelligence, digital transformation), our webinars provide expert guidance and practical steps you can take today to get the most ROI from your content tomorrow.