Let's Talk Technical Documentation — Why Should I Care About Content Strategy?

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Guest: Val Swisher > Host: Paul Perrotta

About this talk

We all know that if we had the right tools, we would be able to do our jobs better…right? NO! There are a lot of ways to evaluate how well we do a job. Doing that job faster or more efficiently is one way to evaluate. But far too often, a missing component is strategy. You can execute a project perfectly and still get it all wrong, because you didn’t have a strategy. Success for an organization, a project, or a career comes from context and executing a plan within that context. So what does that even mean? Join Paul Perrotta, The Technical Documentation Wrangler, and his guest, Val Swisher, CEO and founder of Content Rules, a global content strategy and operations company. Together, Paul and Val will talk about strategy and how you can use strategy to build success. From long experience, they know how common it is to ignore strategy—and ignoring strategy has a high cost not just for you, but for everyone around you. In this hour, they’ll talk about what a strategy is, what it includes, and why you need it. We hope you’ll join us for the show! "Let's Talk Technical Documentation" is brought to you by The Content Wrangler.
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