Let's Talk Personalization: Why Companies Fail and How to Succeed

Presented by

Guest: Val Swisher > Host Kevin P Nichols

About this talk

Join us for the first episode of "Let's Talk Personalization" when we speak with global content strategy expert Val Swisher, who just published a book on the topic of delivering personalized experiences at scale. Watch the show to learn the top reasons content personalization efforts fail and to discover strategies and tactics to avoid them. Swisher will make a case for following a proven framework for content personalization that you can use to help ensure success by avoiding the pitfalls discovered by others. You'll leave understanding the role that both content and content strategy plays in successful personalization programs. And, you'll gain clarity on the requirements for standardization to produce individualized content experiences at scale.

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Our webinars help you maximize the effectiveness of your content and meet your business needs. Join us for a range of topics essential to enterprise content professionals. From the smallest detail (metadata, terminology) to the biggest picture (personalization, artificial intelligence, digital transformation), our webinars provide expert guidance and practical steps you can take today to get the most ROI from your content tomorrow.